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The Politics of Authenticity in Presidential Campaigns, 19762008 [Paperback]

Erica J. Seifert

Price: CDN$ 49.24 & FREE Shipping. Details
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Book Description

June 15 2012 078646996X 978-0786469963
Ideas of "authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents who represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns and images around the projection of authenticity and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of national political discourse. This book is predicated on the assumption that it is worth knowing why.

Product Details

  • Paperback: 263 pages
  • Publisher: McFarland & Company (June 15 2012)
  • Language: English
  • ISBN-10: 078646996X
  • ISBN-13: 978-0786469963
  • Product Dimensions: 23 x 15 x 2 cm
  • Shipping Weight: 295 g

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Amazon.com: 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Shrewd political insight! June 6 2012
By rsw - Published on Amazon.com
Format:Paperback
This book puts political ideas into laymen's terms and gives the reader an easy to follow look into the use of "authenticity" in the last several presidential campaigns. I learned more about how the political landscape functions by reading this book, than I had in thirty years of watching from the sidelines. I will never look at candidates in the same way again. I would recommend this book to anyone who wants to learn about the inside world of politics.

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