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Poor Richard's Internet Marketing and Promotions [Paperback]

Tara Calishain , Peter Kent
2.3 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

January 2002 Poor Richard's
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.

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Operators of small business have always been attracted to the Internet's seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard's Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of money.

What the authors present is a sort of guerrilla model for online business in which you use your apparent weaknesses to your advantage. You might, for example, exploit your woefully low traffic level by delivering an extraordinary level of attention to the customers you do have. The idea is that good news spreads, and the publishers of Web resources should provide lots of good things for their visitors to pass along. You can also go outside your customer base to attract visitors without buying banner ads--you can join a professional association or a Web ring, for example.

In addition to their particular brand of marketing advice, authors Peter Kent (who also wrote the excellent Poor Richard's Web Site) and Tara Calishain do a fine job of explaining more pedestrian technical subjects, such as how to prepare your pages for listing on search engines. --David Wall

Topics covered: Audience identification, basic page design and coding, registering with search engines, creating newsletters and other mailing lists, joining affiliate programs, filing press releases, and tracking reactions. --This text refers to an out of print or unavailable edition of this title.


"Fabulous how-to. Ingenious advice. High-density, goldmine of a book." -- Pathways

"This book offers readers the ability to discipline themselves and the resources they need to succeed. It's loaded! Highly recommended!" -- The Web Reviewer

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Customer Reviews

2.3 out of 5 stars
2.3 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars Even an Mouse Can Now Master Internet Promotion May 18 2004
A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".
The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.
This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.
Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!
To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.
This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!
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3.0 out of 5 stars re: returns.... April 12 2004
By A Customer
Be sure you check before you take advice from just anyone. Most third party merchants do NOT allow you to "review" books for 30 days and return them. That covers most of your used and 2ndary Marketplace books-all but brand new books from Amazon itself. Amazon has a 30-day return policy but I'm sure it's not meant to be a "rent and return" as this person reviewing below seems to be telling you to do.
Tacky at the utmost.
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3.0 out of 5 stars A decent book on marketing and promotion. June 17 2001
I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.
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