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Poor Richard's Internet Marketing and Promotions Paperback – Jan 1 2002


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Paperback, Jan 1 2002
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Product Details

  • Paperback: 352 pages
  • Publisher: Top Floor Publishing; 2nd Revised edition edition (January 2002)
  • Language: English
  • ISBN-10: 1930082002
  • ISBN-13: 978-1930082007
  • Product Dimensions: 25 x 18 x 2.4 cm
  • Shipping Weight: 721 g
  • Average Customer Review: 2.3 out of 5 stars  See all reviews (6 customer reviews)

Customer Reviews

2.3 out of 5 stars
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Most helpful customer reviews

Format: Paperback
A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".
The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.
This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.
Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!
To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.
This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!
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By A Customer on April 12 2004
Format: Paperback
Be sure you check before you take advice from just anyone. Most third party merchants do NOT allow you to "review" books for 30 days and return them. That covers most of your used and 2ndary Marketplace books-all but brand new books from Amazon itself. Amazon has a 30-day return policy but I'm sure it's not meant to be a "rent and return" as this person reviewing below seems to be telling you to do.
Tacky at the utmost.
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Format: Paperback
I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.
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