- Hardcover: 432 pages
- Publisher: Wiley; 2 edition (Nov 2 2000)
- Language: English
- ISBN-10: 0471197084
- ISBN-13: 978-0471197089
- Product Dimensions: 26.1 x 18.7 x 3.2 cm
- Shipping Weight: 907 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #410,800 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Book Info
Arms the reader with the essential strategy to experiment and adapt in constantly changing markets, to get and retain customers, and to advantageously position an organization for the future. Discusses the impact of e-commerce on all commercial activity and reveals the risk and opportunity that await in this area. DLC: Strategic planning.
Inside This Book
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First Sentence
questions are distinctly different at the corporate or sector and business-unit levels, as shown in Table 1.1. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
questions are distinctly different at the corporate or sector and business-unit levels, as shown in Table 1.1. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Winning Ways for Planning Pilots,
By
This review is from: The Portable MBA in Strategy (Hardcover)
Strategic planning was once the sole responsibility of senior management. In today's business climate of shortened product cycles, ruthless price competition and global access to markets, the burden has spread to include middle managers. This new Portable MBA volume is the eighth in the series. It offers insights from 16 leading business school professors at Harvard, Boston University, Maryland, Northwestern, Dartmouth, Michigan, Stanford, Wharton and the Cranfield School of Management in England and five prominent consultants. Each contributor is not only an expert, but experienced putting into practice the principles and methodologies discussed in the chapter.Whether tackling business, corporate or global strategy issues or analyzing industrial, technological, organizational and political factors, The Portable MBA in Strategy defines the planner's current vocabulary. It also offers practical solutions to implement plans in any business environment. The book reduces a successful strategy to its four component parts -- the marketplace for the strategy; the inputs required for a successful plan, the opportunities for corporate transformation and the steps required to transfigure the plan into reality. Each chapter starts with an engaging case study to illustrate its theme. The result is a practical, readable, and comprehensive look at business strategy; appropriate whether the reader is the owner of small business or the manager of a vast global enterprise.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (3 customer reviews) 10 of 11 people found the following review helpful:
5.0 out of 5 stars
Winning Ways for Planning Pilots,
By Craig L. Howe "The Pointed Pundit" - Published on Amazon.com
This review is from: The Portable MBA in Strategy (Hardcover)
Strategic planning was once the sole responsibility of senior management. In today's business climate of shortened product cycles, ruthless price competition and global access to markets, the burden has spread to include middle managers. This new Portable MBA volume is the eighth in the series. It offers insights from 16 leading business school professors at Harvard, Boston University, Maryland, Northwestern, Dartmouth, Michigan, Stanford, Wharton and the Cranfield School of Management in England and five prominent consultants. Each contributor is not only an expert, but experienced putting into practice the principles and methodologies discussed in the chapter.Whether tackling business, corporate or global strategy issues or analyzing industrial, technological, organizational and political factors, The Portable MBA in Strategy defines the planner's current vocabulary. It also offers practical solutions to implement plans in any business environment. The book reduces a successful strategy to its four component parts -- the marketplace for the strategy; the inputs required for a successful plan, the opportunities for corporate transformation and the steps required to transfigure the plan into reality. Each chapter starts with an engaging case study to illustrate its theme. The result is a practical, readable, and comprehensive look at business strategy; appropriate whether the reader is the owner of small business or the manager of a vast global enterprise. 7 of 8 people found the following review helpful:
5.0 out of 5 stars
If you're in business to WIN, read this book!,
By Michael Davis "www.byvation.com" - Published on Amazon.com
This review is from: The Portable MBA in Strategy (Hardcover)
Strategy and tactics are essential to all entrepreneurs wanting to not only be successful, but to win! Playing to win is a mindset as pointed out in the April 2004 Harvard Business Review - "Hardball: Five Killer Strategies for Trouncing the Competition." In "The Portable MBA Guide to Strategy" you will learn to formulate and execute effective marketplace strategies that enable you to transform your ideas into marketplace reality.
Divided into four parts, numerous experts expound upon what is strategy and how to use it to win in business: Part One - Strategy: Winning in the Marketplace Part Two - Strategy Inputs: Analyzing the External and Internal Environments Part Three - Strategy Making: Identifying and Evaluating Strategic Alternatives Part Four - Managing Strategic Change: Linking Strategy and Action If you went to business school, this will be a great refresher. If not, this book will cover all the bases and create a solid strategic foundation applicable to the real world. It's hard for me to say where to start; The Portable MBA is a cornucopia of indispensable knowledge. Chapter 5, Strategy for the Small Business seems like a logical place to start. And, if you're looking for funding, pay close attention to Box 5.4 on p. 124 for key questions to ask yourself. Chapter 6 on Digital Strategy is also compelling in its own right. While much of the book applies to larger entities, it is wise to study the material for two reasons; 1) It will help you learn how to build your company and 2) Studying larger competitors is tantamount to military generals learning the ways of their adversaries. ----------------- Michael Davis - Editor, Byvation 0 of 2 people found the following review helpful:
5.0 out of 5 stars
great book received in great condition,
By bamareader - Published on Amazon.com
This review is from: The Portable MBA in Strategy (Hardcover)
a high level volume of sophisticated articles on corporate officer level strategic issues.
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