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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
The ideas presented in this book are pretty clear and can be pretty sobering for those in business. I wish I had purchased it before starting my first business!Published 14 months ago by Gabriel Silva
I got what I paid for, they were used books. One does not want to pay for express for something not of urgent nature.Published 23 months ago by sushma bajaj
When I first read "Positioning," it was a new book in the early 1980s. It was then, and remains today the single most readable book that explains why people, buyers, voters and... Read morePublished on April 30 2011 by Bob Delaney
This is the first book I read when I began my position as a Junior Writer with a Marketing Consulting firm. Read morePublished on Feb. 24 2006 by Rachel Landry
Positioning is the idea that shook Madison Avenue to its core in the 1970s. Ries and Trout published what the high priests of Madison Avenue deemed as heresy. Read morePublished on March 4 2004 by David Quinn
Jack Trout is a very good writer and has important insights about the importance of differentiation. I especially liked this book as the cases are very relevant. Read morePublished on Sept. 9 2003
SUPREMELY HELPFUL... I WOULD RECOMMEND THIS BOOK TO ANYONE IN ANY INDUSTRY.... I'VE MOVED ON TO OTHER BOOKS BY THE SAME AUTHORS... Read morePublished on June 30 2003 by "jdmynn"
I strongly recommend it as a must for those starting a career in marketing. It has everything it takes to introduce and elaborate the concept of positioning in the marketing today.Published on March 11 2003 by "florianivan"