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Product Description
From Amazon
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to the Hardcover edition.
From Library Journal
Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Copyright 1997 Reed Business Information, Inc. --This text refers to the Hardcover edition.
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First Sentence
Starbucks, as it is today, is actually the child of two parents. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Starbucks, as it is today, is actually the child of two parents. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
really good read!,
This review is from: Pour Your Heart Into It (Paperback)
I love leadership stories and this one is great! I'm about half way through and enjoying every page. I've always been impressed with the Starbucks service culture and I'm enjoying learning the story of where that passion for good coffee and genuine service comes from. If you need to be inspired to be a great leader and to hold true to your vision, this book may do exactly that for you. Grab a cup of coffee and enjoy!
4.0 out of 5 stars
the story of starbucks,
This review is from: Pour Your Heart Into It (Paperback)
Great passionate story, of how Mr Schultz built Starbucks out of pure passion.It would be interesting to know what happened in the next 10 years after the book was written.
5.0 out of 5 stars
Great biography of business,
By
This review is from: Pour Your Heart Into It (Paperback)
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read.After reading this book, I felt reinspired. I sat back and spent a lot of time thinking about how some of the principles outlined in the book can be applied to my company. I have already recommended the book to friends and I'd recommend it to anyone looking to understand how businesses grow and adapt.
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