Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – Jan 13 1999
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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays.Read more ›
There were things I did not know before I read this book. For instance, the amount of training each barista receives -- enough training to discuss the various coffees in great detail. In fact, because Starbucks trains its employees to such a large extent that it is fearful of allowing any franchisers to run Starbucks because then they would not be assured of the quality control of the company. That is certainly debatable, of course.
Starbucks provides its workers with incredible benefits, as we all know, but I didn't know how strong those benefits were. On top of your sallary, you receive 14% in stock options (which, in most companies, are reserved for higher-level managers and executives), and health insurance, even for part-timers. Well, looks like the high prices for the coffee go someplace!
Starbucks is not Wal-Mart, however. Coffee competitors need not fear Starbucks, Schultz says, because, after all, he charges more than his competitors do.
One irritating part of the book is that he refers to his coffee as gourmet or exceptional at least 20 times, which can be a bit tiring. Yes, I understand the point! Your coffee is good. Point headed. ; )
In any case, this book was fairly well-written and had a conversational tone to it.
Certainly, the coffee and deserts you get at the Vietnamese and Thai restaurants in the Cinatown are infinitely better and are sold at a fraction of the price. But in the end, it all boils down to the beautifully designed logo and magical color scheme of the cups and the brilliant packaging of the coffee beans.
I was too young to experience what Starbucks was like back in the good old 80's when it all got started and I didn't wasn't much of a coffee drinker during the 90's. I'm not sure what it was like in the past, but I know for a fact that on the majority, Starbucks of present falls far below the ideal and vision that Howard Shulz paints in this book.
The idea and vision is so picturesque when you read it that you almost forget about the actual experience of your most recent visit at a local Starbucks. I've visited some Starbucks in which the espresso drinks were too sweet, coffee was not brewed correctly, and the baristas just plain rude. Often times, I don't get greeted. Nor do I get a thank you for your patronage. Don't get me wrong there are some great employees working there, but on the whole, they fail to live up to the expectations presented in this book.
Where's the romance? The camaraderie he envisioned in his original Starbucks? Maybe it existed long ago, but it certainly does not exist anymore. The romance of hearing milk frothed is no longer romantic or even "cool." The baristas lack the qualities that Shulz portrayed in the Italian baristas.
There's no sense of the romance at all.
Read this book for the enjoyment of it, and come away knowing that a disparity exists between Shulz's romantic vision of the espresso experience and the actual experience of today.Read more ›
Most recent customer reviews
This is the most interesting book, it is very informative and gives the reader an indepth understanding of the art of making a very successful business. Read morePublished on Oct. 18 2012 by Sylvia M
When your vision is clear, your values well anchored, you can achieve great results.
Howard Schultz has written an enlightening description of his voyage into the creation of... Read more
I love leadership stories and this one is great! I'm about half way through and enjoying every page. Read morePublished on July 8 2011 by happysbrock
Great passionate story, of how Mr Schultz built Starbucks out of pure passion.
It would be interesting to know what happened in the next 10 years after the book was written.
Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a... Read morePublished on Dec 23 2007 by Ferdinand L. Starbuck
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read. Read morePublished on July 28 2007 by Kris Head
This is an interesting read if looked at as a fictional account of business. As a frustrated Starbucks employee, there are many an urban legend about how great we are supposed to... Read morePublished on July 16 2004
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a... Read morePublished on July 15 2004 by Warren Weitzman
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