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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [Paperback]

Howard Schultz
4.2 out of 5 stars  See all reviews (60 customer reviews)
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Book Description

Jan. 13 1999
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

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Product Description

From Amazon

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
First Sentence
Starbucks, as it is today, is actually the child of two parents. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars Great Book - Very Informative Oct. 18 2012
Format:Hardcover|Verified Purchase
This is the most interesting book, it is very informative and gives the reader an indepth understanding of the art of making a very successful business. I think that the reader will visit Starbucks and really appreciate Starbucks much more after reading the anguish of what Howard Schultz had to endure to bring this dream to fruition. One cn only greatly admire Howard Schultz for his impecable honesty, integrity and first class morality in running this most amazing business. May God bless him to fruther sucess if that is possible!! He is the most incredible, most moral, honest person in the whole business world - world wide!!
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4.0 out of 5 stars Vision into action July 26 2012
By Marc
Format:Paperback|Verified Purchase
When your vision is clear, your values well anchored, you can achieve great results.
Howard Schultz has written an enlightening description of his voyage into the creation of an empire by focusing upon customers and employees'needs as well as transforming and shaping the mores of the coffee culture in North America.
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5.0 out of 5 stars really good read! July 8 2011
Format:Paperback
I love leadership stories and this one is great! I'm about half way through and enjoying every page. I've always been impressed with the Starbucks service culture and I'm enjoying learning the story of where that passion for good coffee and genuine service comes from. If you need to be inspired to be a great leader and to hold true to your vision, this book may do exactly that for you. Grab a cup of coffee and enjoy!
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4.0 out of 5 stars the story of starbucks Nov. 18 2010
By gaferna
Format:Paperback
Great passionate story, of how Mr Schultz built Starbucks out of pure passion.
It would be interesting to know what happened in the next 10 years after the book was written.
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5.0 out of 5 stars Great biography of business July 28 2007
Format:Paperback
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read.

After reading this book, I felt reinspired. I sat back and spent a lot of time thinking about how some of the principles outlined in the book can be applied to my company.

I have already recommended the book to friends and I'd recommend it to anyone looking to understand how businesses grow and adapt.
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5.0 out of 5 stars A great read July 15 2004
Format:Paperback
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a company Starbucks is. You will not be dissappointed!
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Format:Paperback
You can see from this book how Howard Schultz upheld his belief in good coffee quality from the begining. Also, he was so committed to bring in new experience to his customers which was a very important marketing strategy nowadays. The book is easy to read and has given the reader a lot of inspirations!
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5.0 out of 5 stars Starbucks teaches a church pastor July 6 2004
Format:Paperback
I read this book for leadership content and also because I love the coffee. Lets just say that my palette was satisfied on both accounts. In his text, Shultz unpacks a wonderful story of how he moved from inner city New York to the well-known Starbucks. He talks honestly about how he did it, and the tough choices that he had to make along the way.
I am an evangelical pastor who works at a large church in Toledo, Ohio. I learned leadership, I learned about coffee, and I learned how Starbucks created a culture and community that people responded to. To be honest, Schultz has passed on some knowledge that will be quite valuable to me when looking at how to lead a church and create more than a Sunday morning thrill, but a culture where peoples lives are changed.
Starbucks story will grab you quick and will be throwing tid-bits of goodies at you the whole 300 pages.
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