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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [Paperback]

Howard Schultz
4.2 out of 5 stars  See all reviews (60 customer reviews)
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Book Description

Jan. 13 1999
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

Frequently Bought Together

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time + Onward: How Starbucks Fought for Its Life without Losing Its Soul + The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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Product Description

From Amazon

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Starbucks, as it is today, is actually the child of two parents. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars You will never look at Starbucks the same way again April 10 2004
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!
Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays.
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4.0 out of 5 stars Nice Conversational Tone and Some Surprises Jan. 10 2004
This is an excellent book about an entrepreneur who understands the business world. First, Starbucks understands the "personal touch"--from its name, to its unique coffee brand names (Frapuccino, for instance, whose origins are discussed in detail in the book), to the style of the stores, to its pricing system, and even understands its customers. Starbucks realizes that its typical client is upscale, affluent, college-educated, left-of-center politically (and thus the focus on "fair trade," and all the environmental goals they set out to enforce as a company).
There were things I did not know before I read this book. For instance, the amount of training each barista receives -- enough training to discuss the various coffees in great detail. In fact, because Starbucks trains its employees to such a large extent that it is fearful of allowing any franchisers to run Starbucks because then they would not be assured of the quality control of the company. That is certainly debatable, of course.
Starbucks provides its workers with incredible benefits, as we all know, but I didn't know how strong those benefits were. On top of your sallary, you receive 14% in stock options (which, in most companies, are reserved for higher-level managers and executives), and health insurance, even for part-timers. Well, looks like the high prices for the coffee go someplace!
Starbucks is not Wal-Mart, however. Coffee competitors need not fear Starbucks, Schultz says, because, after all, he charges more than his competitors do.
One irritating part of the book is that he refers to his coffee as gourmet or exceptional at least 20 times, which can be a bit tiring. Yes, I understand the point! Your coffee is good. Point headed. ; )
In any case, this book was fairly well-written and had a conversational tone to it.
Michael Gordon
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5.0 out of 5 stars Secret of Success: Beautiful Logo Dec 3 2003
By gsundar
How did the plain-tasting $9.00 cup of joe become such an international success? How did a store that sells you a cup of flavored ice for $6.00 and a teeny-weeny slice of mediocre chocolate cake for $7.50 come to be one of the hippest hangouts in history? This fascinating book answers the question: it's all about the dedication and passion of its founders and its thousands of partners who run the ubiquitous coffee shops and stands around the world. Not surprisingly, the company employs not a single person who knows anything about coffee. As the book covers in great detail, Starbucks workers everywhere are passionate and dedicated to the sole concept of clever marketing and egregiously over-priced coffee and pastries.
Certainly, the coffee and deserts you get at the Vietnamese and Thai restaurants in the Cinatown are infinitely better and are sold at a fraction of the price. But in the end, it all boils down to the beautifully designed logo and magical color scheme of the cups and the brilliant packaging of the coffee beans.
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First of, this is a marketing propoganda written by Howard Shulz to impart familiarity and intimacy for his company. To this extent, it is an emotional, inspiring, and enthusiastically well written piece, and it successfully leaves me understanding the company all the more. It is a great read and very fun to read. I feel a certain understanding for Starbucks now... but... it is true?
I was too young to experience what Starbucks was like back in the good old 80's when it all got started and I didn't wasn't much of a coffee drinker during the 90's. I'm not sure what it was like in the past, but I know for a fact that on the majority, Starbucks of present falls far below the ideal and vision that Howard Shulz paints in this book.
The idea and vision is so picturesque when you read it that you almost forget about the actual experience of your most recent visit at a local Starbucks. I've visited some Starbucks in which the espresso drinks were too sweet, coffee was not brewed correctly, and the baristas just plain rude. Often times, I don't get greeted. Nor do I get a thank you for your patronage. Don't get me wrong there are some great employees working there, but on the whole, they fail to live up to the expectations presented in this book.
Where's the romance? The camaraderie he envisioned in his original Starbucks? Maybe it existed long ago, but it certainly does not exist anymore. The romance of hearing milk frothed is no longer romantic or even "cool." The baristas lack the qualities that Shulz portrayed in the Italian baristas.
There's no sense of the romance at all.
Read this book for the enjoyment of it, and come away knowing that a disparity exists between Shulz's romantic vision of the espresso experience and the actual experience of today.
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Most recent customer reviews
5.0 out of 5 stars Great Book - Very Informative
This is the most interesting book, it is very informative and gives the reader an indepth understanding of the art of making a very successful business. Read more
Published 22 months ago by Sylvia M
4.0 out of 5 stars Vision into action
When your vision is clear, your values well anchored, you can achieve great results.
Howard Schultz has written an enlightening description of his voyage into the creation of... Read more
Published on July 26 2012 by Marc
5.0 out of 5 stars really good read!
I love leadership stories and this one is great! I'm about half way through and enjoying every page. Read more
Published on July 8 2011 by happysbrock
4.0 out of 5 stars the story of starbucks
Great passionate story, of how Mr Schultz built Starbucks out of pure passion.
It would be interesting to know what happened in the next 10 years after the book was written.
Published on Nov. 18 2010 by gaferna
1.0 out of 5 stars How Howard Schultz did it with Starbucks
Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a... Read more
Published on Dec 23 2007 by Ferdinand L. Starbuck
5.0 out of 5 stars Great biography of business
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read. Read more
Published on July 28 2007 by Kris Head
1.0 out of 5 stars Try Working at Starbucks
This is an interesting read if looked at as a fictional account of business. As a frustrated Starbucks employee, there are many an urban legend about how great we are supposed to... Read more
Published on July 16 2004
5.0 out of 5 stars A great read
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a... Read more
Published on July 15 2004 by Warren Weitzman
5.0 out of 5 stars Good Book to Read for those who Wish to Develop Own Business
You can see from this book how Howard Schultz upheld his belief in good coffee quality from the begining. Read more
Published on July 9 2004 by Ng Siu Ling Elaine
5.0 out of 5 stars Starbucks teaches a church pastor
I read this book for leadership content and also because I love the coffee. Lets just say that my palette was satisfied on both accounts. Read more
Published on July 6 2004 by Amazon Customer
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