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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This is the most interesting book, it is very informative and gives the reader an indepth understanding of the art of making a very successful business. Read morePublished on Oct. 18 2012 by Sylvia M
When your vision is clear, your values well anchored, you can achieve great results.
Howard Schultz has written an enlightening description of his voyage into the creation of... Read more
I love leadership stories and this one is great! I'm about half way through and enjoying every page. Read morePublished on July 8 2011 by happysbrock
Great passionate story, of how Mr Schultz built Starbucks out of pure passion.
It would be interesting to know what happened in the next 10 years after the book was written.
Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a... Read morePublished on Dec 23 2007 by Ferdinand L. Starbuck
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read. Read morePublished on July 28 2007 by Kris Head
This is an interesting read if looked at as a fictional account of business. As a frustrated Starbucks employee, there are many an urban legend about how great we are supposed to... Read morePublished on July 16 2004
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a... Read morePublished on July 15 2004 by Warren Weitzman
You can see from this book how Howard Schultz upheld his belief in good coffee quality from the begining. Read morePublished on July 9 2004 by Ng Siu Ling Elaine