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Product Description
Review
What Amber Mac's friends are saying about Power Friending:
"With few equals, Amber has and continues to demonstrate a keen insight toward the continually evolving fabric of the social web."
-Steve Chen, cofounder of YouTube
"Amber is one of those rare people who actually lives this social movement, and I don't know about you, but I like listening to people who live it more than people who read about it."
-Gary Vaynerchuk, WineLibrary.TV, author of Crush It!
"Social media is here to stay, and Amber Mac's Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future."
-Jeremy Gutsche, chief trend hunter at TrendHunter.com and author of Exploiting Chaos
"It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets."
-Guy Kawasaki, cofounder of Alltop
"Amber took the time to deconstruct Digg and give me valuable web usability advice when we were a tiny three-person company. I always enjoy chatting with Amber as she understands social media and where things are going."
-Kevin Rose, founder of Digg and Revision3
"Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment."
-Don Tapscott, author of Wikinomics and Grown Up Digital
"With few equals, Amber has and continues to demonstrate a keen insight toward the continually evolving fabric of the social web."
-Steve Chen, cofounder of YouTube
"Amber is one of those rare people who actually lives this social movement, and I don't know about you, but I like listening to people who live it more than people who read about it."
-Gary Vaynerchuk, WineLibrary.TV, author of Crush It!
"Social media is here to stay, and Amber Mac's Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future."
-Jeremy Gutsche, chief trend hunter at TrendHunter.com and author of Exploiting Chaos
"It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets."
-Guy Kawasaki, cofounder of Alltop
"Amber took the time to deconstruct Digg and give me valuable web usability advice when we were a tiny three-person company. I always enjoy chatting with Amber as she understands social media and where things are going."
-Kevin Rose, founder of Digg and Revision3
"Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment."
-Don Tapscott, author of Wikinomics and Grown Up Digital
Book Description
-Tony Robbins, world-renowned speaker and entrepreneur
Amber Mac wants to be your friend.
She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend.
When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business.
The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online.
Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including:
-Targeting the right networks
-Feeding and seeding a community
-Authentically engaging with customers and fans
-Managing your online friendships on a daily basis and on a budget
This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars
A great read for anyone,
This review is from: Power Friending: Demystifying Social Media to Grow Your Business (Hardcover)
I've been following Amber for many years on television and on her podcasts....and of course...social media! She has always done an excellent job at explaining things in a way that everyone can understand them. Of course, that is still the case in this amazing book.The book goes through everything you would want to know about social media. From examples of the good to the bad and WHY they were good or bad. The book also describes things from an overall perspective right down to specifics. Anything and everything that is related to the subject is clearly defined. You don't need any prior knowledge to pick this book up. It's a great read whether you are a business or an individual. Don't miss this!
4.0 out of 5 stars
A must for Social Media users,
Amazon Verified Purchase(What's this?)
This review is from: Power Friending: Demystifying Social Media to Grow Your Business (Hardcover)
Amber Mac takes all of the scary stuff out of learning how to use and apply many social media tools in both business and personal use. She refers to many websites that I have found extremely helpful and I would have never found them without the help of this book. It is short and concise.
5.0 out of 5 stars
Power Friending - Amber Mac (Portfolio),
By BlogOnBooks "BlogOnBooks" (Los Angeles CA) - See all my reviews
This review is from: Power Friending: Demystifying Social Media to Grow Your Business (Hardcover)
The last three years have seen an explosion of books trying to cash in on the phenomenon of social media (and we have certainly covered many of the major ones). Most works approach the subject from a technical POV, describing feature sets of various services and how to take full advantage of their systems.Now comes a fresh take on the subject from writer, consultant and TWiT.TV hostess, Amber Mac. Unlike most of the technical leaning volumes published to date, Mac examines the attitude and, dare we say, the psychology, of social networking. In Power Friending, Mac emphasizes the human aspect of social networking. How to add to your circle of influence as either a sole persona or as a business agenda by, surprise, acting as a friend to the people you approach online. While this approach may seem painfully obvious to some, to others it is important to realize the difference between broadcasting messages to one's audience verses engaging your audience as though they are actually fans or friends. Like most social media books, Power Friending covers the bases of all the services available, including some you may not yet know about (Want to see your social media opportunity? Try Namechk to see where your name is being used.) Because of her background in web video, Mac spends an extra amount of time covering social video and podcasting by illustrating effective filming techniques to use online. Unlike many books, Mac covers not only success stories (Zappos, Threadless, Starbucks) in social marketing as well as shedding light on companies whose efforts may have fallen short of the goal. (Skittles backlash campaign being one of many well-known examples.) In a cluttered field of social media books, Power Friending stands out by focusing on gaining followers with attitude over merely being conversant in the technology. Lean on it.
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