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Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice [Hardcover]

Maria T. Bailey

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Book Description

May 1 2011

Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers...

• Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back

• Engage moms who will drive sales to your bottom line by creating a buzz online and offline

• Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love

• Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms


"Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides® Franchise

"Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises

"For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder


For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines.

Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.

Product Details

  • Hardcover: 356 pages
  • Publisher: Wyatt-MacKenzie Publishing (May 1 2011)
  • Language: English
  • ISBN-10: 1936214423
  • ISBN-13: 978-1936214426
  • Product Dimensions: 21.6 x 14 x 2.4 cm
  • Shipping Weight: 635 g
  • Amazon Bestsellers Rank: #1,416,722 in Books (See Top 100 in Books)

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Customer Reviews

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Amazon.com: 3.0 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Beyond the blog June 23 2011
By Clarissa Nassar - Published on Amazon.com
I love that Maria put light on some mom bloggers that are amazing women OFFline as well as on! Its such a crazy blogosphere and with more and more moms jumping on the bandwagon it can be misleading as to who are the true influencers. Regardless of traffic-- because anyone hosting giveaways and knowing what sites to list them on can be "successful" if you are looking for just numbers-- these moms actually have a true and trusted fan base, real life connections and real world influence.
0 of 2 people found the following review helpful
1.0 out of 5 stars Disappointed June 17 2011
By lam - Published on Amazon.com
I was really looking forward to this book since her other books had great reviews. This one unfortunately is more like an outdated list of mom bloggers. And they're not the biggest ones. If you take the 4 hour work week approach to business, why put your efforts into so many bloggers when you could focus on the ones that will make a bigger impact, reach a larger audience, and give you a better return on your investment?

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