- Paperback: 1 pages
- Publisher: CAREER BOOKS; 2nd Revised edition edition (Sep 1 1998)
- Language: English
- ISBN-10: 1564143074
- ISBN-13: 978-1564143075
- Product Dimensions: 20.8 x 13.4 x 0.8 cm
- Shipping Weight: 159 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #1,647,153 in Books (See Top 100 in Books)
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Product Details |
Product Description
Ingram
Paul Timm will teach readers how to become a "customer magnet." After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best--a mix of classic, common sense tips, and ingenious advice.
Book Info
Provides the knowledge to: Establish a large and loyal customer base, Retain customers through satisfaction and appreciation, and Win back lost customers. Discusses networking, advertising, and how to build your reputation. Paper. DLC: Small business - Management.
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Most helpful customer reviews
1.0 out of 5 stars
Bogus...,
By A Customer
This review is from: 50 Powerful Ways To Win New Customers (Paperback)
This book's title suggests that its about winning "NEW" customers. However, more than half the book is about maintaining relationships with existing customers and how to "win" back lost customers. Review the table of contents by clicking on "Look Inside This Book." Only 1/3 of the book (30-45 pages, tops) is about winning "New" customers. Even the material actually devoted to new customer acquisition is remedial. I suspect that the other reviewers are friends of the author. Overall grade: F-.
5.0 out of 5 stars
Straight forward common sense ideas...easy to implement,
This review is from: 50 Powerful Ways To Win New Customers (Paperback)
This book is a very easy read...easily read in one setting, but it has some very powerful ideas that are sometimes forgotten.I especially liked his "POE", your company's points of encounter...are you giving the very best service that you can in every aspect of your business that touches your customers? If you're not what areas can you improve in? I think this book is a great stepping stone to more brainstorming to help you get new customers, as well as techniques to start implementing.
5.0 out of 5 stars
Two hours of reading=Successful ideas!,
By Danny Fradin (Hershey, PA USA) - See all my reviews
This review is from: 50 Powerful Ways To Win New Customers (Paperback)
This book took me a quick two hours to read, but had many useful ideas and techniques. There were a lot of commonsense approaches to customer service, but this book but it black and white and very concise.This is definitely a book to buy if you can spare two hours to have a bounty of customer service techniques. Five Stars!
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