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Written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
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Amazon.com:
4.9 out of 5 stars (40 customer reviews)
29 of 29 people found the following review helpful
4.0 out of 5 stars
Hands On and Useful for Affiliate Managers - I Recommend It, Jun 12 2007
By Carsten Cumbrowski "Carsten aka Roy/SAC & Cir... - Published on Amazon.com
Ce commentaire est de: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)
There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.
That is affiliate marketing and something you have to get used to rather sooner than later.
I gave the book four stars instead of five for the following reasons.
Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.
There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.
There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.
I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.
Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.
7 of 7 people found the following review helpful
5.0 out of 5 stars
A Practical Guide to Affiliate Marketing, May 16 2007
By Alexandr Malasenco "Alexander Malashenko, M.D." - Published on Amazon.com
Ce commentaire est de: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)
This is the BEST business book I have ever read. Although I am not a professional businessman, I found this book very user-friendly and easy to understand (for anyone who is involved or thinking of getting involved in Affiliate Marketing). I literally could not put the book down.I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.
This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.
Dr. Alex M.
5 of 5 people found the following review helpful
5.0 out of 5 stars
As a Marketing Professional, I strongly recommend this book!, Jan 29 2009
By Peggy Diaz - Published on Amazon.com
Ce commentaire est de: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)
Evgenii Russakov's book was a phenomenal read. I have a Bachelor's and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I've read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn't sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?
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