- Hardcover: 288 pages
- Publisher: William Morrow & Co (January 1997)
- Language: English
- ISBN-10: 0688148360
- ISBN-13: 978-0688148362
- Product Dimensions: 23.4 x 16 x 3 cm
- Shipping Weight: 590 g
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Product Details |
Product Description
From Library Journal
Beemer used his knowledge as a campaign manager reading and interpreting polls to become founder and CEO of America's Research Group, which conducts surveys on consumer and corporate behavior. In this work, he intends "to inform you of ways to find out more about your customer, your competition's customers, and trends in the marketplace." He offers numerous practical examples of how to plan a marketing strategy, contending that a predatory approach is needed to increase market share. By attacking a competitor's strengths, it is possible to take customers away. Beemer also details how to implement a market strategy and how to be a "niche player." Although many books have been written about company marketing (e.g., Jill Griffin's Customer Loyalty, LJ 1/95), this one emphasizes using customer information to make decisions. For business collections.?Kathy Shimpock-Vieweg, Muchmore & Wallwork Lib., Phoenix
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
From Booklist
Both Beemer's choice of adjective for his title and his smooth transition from managing political campaigns to marketing will confirm the worst suspicions of those who hold the practices of politics and of marketing in low regard. But Beemer's "marketing" is not so much ferocious or savage as it is proactive and preemptive. Beemer claims there is no such thing as a perfect marketing campaign; every marketing strategy is doomed to fail as competitors copy and improve it. The solution is to update and revise tactics constantly. By knowing how to spot and analyze trends, the marketer can do this successfully. Beemer heads America's Research Group, which conducts surveys of consumer and corporate behavior, and throughout his book he uses examples of his company's findings to bolster his points. David Rouse
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5.0 out of 5 stars (1 customer review)
6 of 7 people found the following review helpful
5.0 out of 5 stars
You've read the rest, now read the best., July 11 1997
By A Customer - Published on Amazon.com
This review is from: Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer (Hardcover)
This book is a must read by anyone interested in business, marketing, retail or directional insight. Britt is right on target for today's business leaders. He uses great examples and scenarios to get to the point.Define your business then learn how to make it the best. Read this book and make sure your boss and your boss's boss does too
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