I was a little bit skeptical at first when I saw you could buy HDMI cables for <$5 as opposed to our friendly box stores here in Canada that charge anywhere from $30-100++ per HDMI cable, I mean are you serious!? It is just a cable! The quality of your equipment and audio/video signal is what makes most of the difference. These 6' Premium HDMI cables have tight fitting connections and the cord itself looks nice and seems very durable--really all you can ask for... So pocket your money folks and buy $5 HDMI cables, you won't be disappointed, and you will wonder why anyone would ever pay for one of those expensive box store cables. If you like to spend lots of money on something just because it makes you feel like you are getting a better product, do that on a nice AVR or TV, not on a cable that will make no difference in the end. Thanks. I plan on buying more of the cables in 10-ft as 6-ft ended up being slightly short for my application.