Presenting to Win: The Art of Telling Your Story and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Start reading Presenting to Win: The Art of Telling Your Story on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Presenting to Win: The Art of Telling Your Story [Hardcover]

Jerry Weissman
4.8 out of 5 stars  See all reviews (13 customer reviews)

Available from these sellers.


Formats

Amazon Price New from Used from
Kindle Edition CDN $18.04  
Hardcover --  
Paperback --  
There is a newer edition of this item:
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
CDN$ 23.19
In Stock.

Book Description

March 3 2003 0130464139 978-0130464132 1

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.


Customers Who Bought This Item Also Bought


Product Details


Product Description

From the Inside Flap

What's Past Is Prologue

My first experience with the power of the spoken word came on December 8, 1941, when as a child, I joined my father and mother at the family Philco radio to hear President Franklin Delano Roosevelt, in the wake of the attack on Pearl Harbor, deliver his stirring Day of Infamy speech. I'll never forget how he concluded, his rich voice reverberating: "With confidence in our armed forces, with the unbounded determination of our people, we will gain the inevitable triumph. So help us God." In that exhilarating moment, Roosevelt's potent words pierced through our dismay, lifted our spirits, and restored our confidence in our nation and in our future.

Later, I learned more about the ability of words to move people's minds in my graduate classes in the Speech and Drama Department at Stanford University, where I studied the works of the great Greek orators. Still later, in my work as a news and public affairs producer for CBS Television in New York, I witnessed the momentous impact of the words of great national leaders, from John F. Kennedy to Martin Luther King, Jr.

But I never fully realized the universal significance of communication until I left the broadcast medium and entered the world of business. The medium of choice in business is the presentation, and I soon discovered the force it can exert: A poor presentation can kill a deal, while a powerful one can make it soar. Early in my business career, I was privileged to work on the Initial Public Offering presentation, known as an IPO road show, for Cisco Systems, and saw, on its first day of trading after the road show, Cisco's valuation increase by over 40 million dollars.

The big Aha!for me was the realization that every communication is an IPO. Everyone communicates every day. You do. I do. Every time we do, we can either fail or succeed. My job is to help you succeed in your everyday communications, just as I helped the Cisco IPO, and as I've helped hundreds of corporations like Microsoft and Intel, and thousands of clients who are executives or managers or salespeople just like you. My job is to help you persuade every audience, every time.

The very same principles that propelled Cisco's success reach all the way back to the classical concepts of Aristotle. Those same basics underlie Abraham Lincoln's towering rhetoric that healed a nation torn asunder by civil war. They underlie Sir Winston Churchill's inspiring orations and Franklin Roosevelt's assuring fireside chats that rallied their nations to the victorious defense of the free world. And they underlie Martin Luther King's rousing speeches that spearheaded the civil rights movement.

They also underlie your sales pitch, your presentation to a potential new customer, your bid for financing, your requisition for more resources, your petition for a promotion, your appeal for a raise, your call to action, your own quest for the big Aha!

They are the principles that will empower you to present to win.

From the Back Cover

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.


Inside This Book (Learn More)
First Sentence
Few human activities are done as often as presentations, and as poorly. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most helpful customer reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars The real story in presenting April 13 2004
Format:Hardcover
I teach courses in business writing, including lessons on presentations. When students ask for good books to continue learning, this is the book I recommend for presentations. I also suggest that it will help them with all of their communications at work. The ideas in the book are simple yet powerful. For example, the most important communications we do at work is convincing others, and a powerful way to do that is to tell them a story. It is fundamental human nature that storytelling awakens, relaxes, and engages those who are listening.
Unfortunately, the editing and packaging of the book are not as well done as is the presentation of the main ideas. The author has had one audience for years: entrepreneurs who are trying to convince bankers to back their IPOs. The publisher tried to take his ideas and make them applicable and accessible to all business people everywhere. They did not quite succeed, for a variety of reasons.
The text uses vocabulary and figures of speech that exclude those who are not older, male, American, entrepreneurs in Silicon Valley. It uses basic words (graphics, verbal) in ways I found confusing. It has errors in grammar and punctuation, as well as inconsistent ways of presenting material. The book includes an unnecessary color insert. The end of the book received much less editorial attention than did the beginning of the book. As I read the first parts of the book, I was usually smiling and saying, "Ah hah!" As I read the latter parts of the book I found myself occasionally frowning and asking, "Huh?" And the whole book is replete with intrusive "sideboxes" that repeat parts of the text. I find this distracting and insulting.
Read more ›
Was this review helpful to you?
5.0 out of 5 stars It's really presenting to win July 19 2004
Format:Hardcover
You may be a skilled presentator, but your so called "support material" may be working against you. I give presentations almost every day since I work as a consultant and the audience response is better since I started following the book's advise. The book's writting is easy to understand and can be read very fast. The advice the author gives is easy to follow and it translates into achievements in real life. This book should be required reading for everybody in college, I'm giving it to the personnel under me as required reading. It's a great book. It has some typos and as verything it could be improved, but it's a great book.
Was this review helpful to you?
5.0 out of 5 stars Real information you can use! May 24 2004
By A Customer
Format:Hardcover
I purchased this book after the executives of my company raved about Jerry Weissman's work in helping them prepare for our IPO. Unlike many other books on this topic, I found it to be very useful because it provided a framework that was simple yet creative. The real-world examples he uses are great and they make it a more interesting read for those of us who enjoy learning more about the techniques used by successful people. Jerry is starting to conduct public seminars in the Bay Area but if you can't make it to a seminar, the book is a great alternative.
Was this review helpful to you?
5.0 out of 5 stars Packed with Knowledge! May 19 2004
Format:Hardcover
The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that's good, because you don't need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it - so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book's flaw is the author's tedious self-promotion, but he's a former TV guy, so what the heck do you expect? The bottom line, we attest, is that what he says, you need to know.
Was this review helpful to you?
By A Customer
Format:Hardcover
Its a good book, but full of typos. Excessive typos creates will a subconscious skepticism of the credibility of the author while reading. It's ironic that a book on effective presentation contains so many typos, I would say more than I can will remember from any book at from a major publisher.
(The typos above were intended.)
Was this review helpful to you?
5.0 out of 5 stars Excellent information Jan. 18 2004
Format:Hardcover
With a solid four pages or so of favourable reviews within the book itself, it's fair to say that this book has been well received.
The difference between presenting a message and getting your message across is powerfully demonstrated within this book. Plenty of examples of presentations getting a workover and numerous lessons on how to achieve a higer level of communication with your presentations is well covered bu Weissman.
If only this was given away with every copy of MS Powerpoint the world would be a much better (and less boring) place.
Was this review helpful to you?
5.0 out of 5 stars Hits the Mark Dec 19 2003
Format:Hardcover
About 99% of presentations I have been given violate all of the principles espoused in this book. Most people are thinking that more is better and that creativity is unbusiness-like.
This book offers compelling perspective from a person whose background was in television entertainment, and who developed his perspectives through IPO roadshow presentations. If there is one message from this book, it is that your presentations should be Presenter Focused. This requires one to think through the organization, purpose and crafting of the presentation. In This book outlines the means by which you use the presentation to create the stage upon which you will act.
Was this review helpful to you?
Want to see more reviews on this item?
Most recent customer reviews
5.0 out of 5 stars Certain to Become a "Classic"
It would be a mistake to assume that the benefits of this book will be of greatest value only to those who make formal presentations. Read more
Published on July 17 2003 by Robert Morris
5.0 out of 5 stars Hitting the Bulls-eye: 30 years in the Making
Jerry Weismann's "Presenting to Win" odyssey began in the network news and programming studios on West 57th street at CBS, America's so-called "Tiffany"... Read more
Published on June 2 2003 by peter frame
5.0 out of 5 stars The WIIFY: Becoming a better business person
What's in it for you? Jerry Weissman's book and his entire approach not only prepare you to be an infinitely better presenter, the clarity of thinking and discipline he provides... Read more
Published on May 28 2003 by johnza
5.0 out of 5 stars Destined To Be A Classic
A clear,well-founded, thorough analysis of the process of speech-making. ANY speaker can benefit from Weisssman's insights. guidance and proven methods. Read more
Published on May 22 2003
5.0 out of 5 stars Tell 'em how to WIN!!
Jerry Weissman's book, "Presenting to Win," is a gem! Anyone who is interested in telling his/her story should read this book. Read more
Published on April 21 2003 by Roberta L. Baron
5.0 out of 5 stars 5 Reasons Why every Entrepreneur MUST Read This Book
Would you like every presentation you give to be a WIN/WIN?
Don't take a chance on your next presentation. Be prepared to WIN. Here are 5 reasons why I LOVE this book. Read more
Published on March 14 2003 by Cyndi Smasal
Search Customer Reviews
Only search this product's reviews

Look for similar items by category


Feedback