- Paperback: 160 pages
- Publisher: Allworth Press; 3 edition (Jan 1 2002)
- Language: English
- ISBN-10: 1581152078
- ISBN-13: 978-1581152074
- Product Dimensions: 21.6 x 1 x 27.4 cm
- Shipping Weight: 458 g
- Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: #482,939 in Books (See Top 100 in Books)
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Product Details |
Product Description
Review
An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between -- Photo District News
Covers just about every kind of use for advertizing, publishing, and other commercial activities. . . . A valuable discourse for today's professional photo studio -- Communication Arts, March/April 1998
This book is nicely written, and sets out its advice and its assignment and stock pricing information for the U.S. market with great clarity -- Stock Photo Report
This book provides the latest tips for negotiating both assignment and stock prices. It is the definitive guide to determining what your photography is worth and getting a fair price for it, including pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets -- Light and Shade
[Allworth] has come out with one that you might like to own or at least read. . . . Don't wait for the movie to come out, buy Pricing Photography now and put yourself ahead of the game -- Industrial Photography --This text refers to an out of print or unavailable edition of this title.
Covers just about every kind of use for advertizing, publishing, and other commercial activities. . . . A valuable discourse for today's professional photo studio -- Communication Arts, March/April 1998
This book is nicely written, and sets out its advice and its assignment and stock pricing information for the U.S. market with great clarity -- Stock Photo Report
This book provides the latest tips for negotiating both assignment and stock prices. It is the definitive guide to determining what your photography is worth and getting a fair price for it, including pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets -- Light and Shade
[Allworth] has come out with one that you might like to own or at least read. . . . Don't wait for the movie to come out, buy Pricing Photography now and put yourself ahead of the game -- Industrial Photography --This text refers to an out of print or unavailable edition of this title.
Book Description
This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.
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Most helpful customer reviews
5.0 out of 5 stars
an invaluable guide for photographers,
By
This review is from: Pricing Photography, 3rd Edition (Paperback)
An invaluable guide for photographers providing information on pricing, negotiation and business behavior with clients, A very good book
5.0 out of 5 stars
An essential book for pro and would-be pro photographers,
By Susan McCartney (New york, NY) - See all my reviews
This review is from: Pricing Photography, 3rd Edition (Paperback)
I'm called a veteran photographer these days, but I learned a lot from the newest edition of this book. It's easy to forget expenses when estimating or billing, and the book shows you how to avoid such pitfalls. There are many new stock uses relating to the web etc. and I now have a basis for pricing such uses. If you are starting out, read the book carefully, it's as good an introduction to the business end of photography -- that is of course about making money -- as you will get. If you know a photo student, give it to him or her as a graduation present. Highly reccommended.
5.0 out of 5 stars
Gold mine of information,
By Maria Lyle (Sarasota, Florida) - See all my reviews
This review is from: Pricing Photography, 3rd Edition (Paperback)
I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.
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