The Primrose Switchback takes place several months after The Primrose Convention. It features the same basic cast of characters--Rosie, the advice colunmnist; Alex, her beautiful, organized PA; Matt, the publisher; Ben Sale, the editor of the Skipley Chronicle; Arthur Prufrock, the retired school teacher; and Shad Lucas, the conflicted young psychic. Rosie is targeted by a British "candid camera" television show, luring her to what she thinks is a hostage situation based on her advising use of tough love; on camera, she slugs the host when she realizes she had been tricked. Soon thereafter Shad finds the murdered body of Jackie Pickering, a researcher for the show; he is hit on the head and does not remember who or what he saw. Rosie immediately starts investigating the murder, while the police send Shad to a prominent psychiatrist who specializes in helping patients recover memories. Rosie concludes that Jackie was quietly working on an expose program to move herself into producer, but the only person who might know exactly what Jackie was doing was her college roommate. When Rosie meets Debbie's parents, she finds that Debbie had been treated by a psychiatrist who planted false memories of sexual abuse by her father. At that point, the storyline shifts from Rosie's identification of the murderer (Dr.Cunningham, who had to kill Jackie to prevent her expose of his malpractice) to saving Shad from him. Too late, Shad has received electroshock treatment; the book ends with the extent of damage to Shad not clear.
Narration switches from character to character, seldom with more than two together at once, which makes the storyline less engaging than The Primrose Convention. The characters are well developed, quirky enough to be human; the writing has an enjoyable humor. I would enjoy more Rosie Holland novels.