- Paperback: 288 pages
- Publisher: Wiley; 1 edition (Oct 11 2002)
- Language: English
- ISBN-10: 0471231746
- ISBN-13: 978-0471231745
- Product Dimensions: 22.8 x 15.5 x 2 cm
- Shipping Weight: 431 g
- Average Customer Review: 4.9 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: #1,043,430 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
* Develop an entrepreneurial Strategy
* Build Your Catalog of Services
* Create a Strategic Business and Marketing Plan
* Negotiate the Best Total pay package
* Land the ideal job
As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one-the right employer.
Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You'll market and sell your skills and services to targeted employers, and find the job niche that's right for you.
The innovative methods in this book will help you:
* Describe your vision and mission
* Describe and define the services you have to offer
* Define your target markets
* Know what salary, benefits, and stock-ownership opportunities are competitive in your job market
* Develop a marketing, branding, and advertising strategy
* Package yourself as a product
* Launch your sales campaign
* Beat the competition and land the job
Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd-the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you'll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.
* Build Your Catalog of Services
* Create a Strategic Business and Marketing Plan
* Negotiate the Best Total pay package
* Land the ideal job
As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one-the right employer.
Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You'll market and sell your skills and services to targeted employers, and find the job niche that's right for you.
The innovative methods in this book will help you:
* Describe your vision and mission
* Describe and define the services you have to offer
* Define your target markets
* Know what salary, benefits, and stock-ownership opportunities are competitive in your job market
* Develop a marketing, branding, and advertising strategy
* Package yourself as a product
* Launch your sales campaign
* Beat the competition and land the job
Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd-the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you'll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.
Book Info
Shows you how to build your successful career using the same powerful, tried and true business planning methods that entrepreneurs use to build successful start-ups. Find the job niche that's right for you. Softcover.
Inside This Book
(Learn More)
First Sentence
What difference is there between a start-up small business entrepreneur and a job seeker? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What difference is there between a start-up small business entrepreneur and a job seeker? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Great, nitty-gritty book on how to get that next job,
By
This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)
Keith Wheelock, Skillman, NJ Mr. Nielsen has written a marvelous book on the nitty-gritty of how to devise a job search strategy, then, step-by-step, how to customize your search to maximize your opportunities. Though aimed principally at the seasoned professional who is seeking a new job, it is also valuable for the neophyte who can benefit from Mr. Nielsen's uncommonly practical advice.
5.0 out of 5 stars
Why Didn't I Think of This?,
By Julia Poulos (Princeton, NJ) - See all my reviews
This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)
I have read a lot of job search, resume-writing and networking books in my time. I have given seminars on all these topics; and I think this approach gets to the heart of the matter! Why didn't anyone write this before? Well, most of us don't want to think about "selling" ourselves. The job search must be strategic as well as tactical. Considering the stress of looking for a job, thank goodness Niels Nielsen gives the reader a step-by-step plan. The approach is unique, focused, and immediately useful. There are many parts of "Guide to Your New Job" I thought were powerful. Niels includes a large variety of cover letters and resumes that model creativity and assertiveness. Well-written by jobseekers, these examples are excellent guideposts for the reader. I really like the way questions were used in the cover letters. And what a great idea, "the 15-second elevator speech". All I can say is, this book should be in the hands and heart of every jobseeker.
5.0 out of 5 stars
A Unique Job-Searching Process,
By Richard A. Berg (Washington, DC USA) - See all my reviews
This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)
This is an excellent book on how to find the ideal job and career. It takes a unique view of the process, showing how a job search is like a start up business. The book is in fact a business plan for an "interim entrepreneur" that can be followed until that one ideal customer is landed, the employer. It even has a last chapter on "Customer Relations Management" about how to thrive in your new job.It also has a full chapter on that most crucial part of the job hunt, compensation. It tell you how to "price" your services, and how to consider and negotiate salary plans, incentives, stock ownership programs, employee benefits, human resources policies, and perks. The book shows you how to wade through all the different compensation plans and to negotiate the best deal. Besides that, there are 40 cover letters and 50 resumes that the author prepared for clients in a wide variety of occupations. They are so good, they are worth the price of the book alone.
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