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Principled Profit: Marketing That Puts People First Paperback – Jun 1 2003


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Product Details

  • Paperback: 160 pages
  • Publisher: Accurate Writing & More (June 2003)
  • Language: English
  • ISBN-10: 0961466669
  • ISBN-13: 978-0961466664
  • Product Dimensions: 22.6 x 14.7 x 1 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #2,298,005 in Books (See Top 100 in Books)

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Format: Paperback
True win/win marketing is the ideal everyone in business should strive for. Shel Horowitz's Principled Profit, Marketing That Puts People First is the definitive book on the art and practice of win/win marketing. He shows you how to create marketing that not only helps your own business, but by helping another business simply passes around success that enhances every business or situation it touches.
Horowitz not only practices what he preaches, he lives it. With true examples, he shows how the system works for just about every business situation imaginable. He shows that even helping your competition can help you help your own business.
Perhaps "principled profit" should be made the new mantra of business. Practicing Principled Profit bodes well for business, as well as in our personal lives. What a wonderful world this could be!
Well recommended for anyone, not just business people, looking to make a positive mark in this world.
Kitty Werner, author, The Savvy Woman's Guide to Owning a Home; How to Care For, Maintain and Improve Your Home, published by RSBPress.
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Format: Paperback
As an advertising major in college turned off from the profession's focus on selling of products people don't really need, as a consumer all too often exposed to screaming car dealership commercials and bait-and-switch tactics, and as a new business owner... I was definitely interested in what Shel Horowitz had to say in this book!

The very first sentence, on the very first page, was sheer delight. As it happened, that page (and the five pages following it) contained endorsements and blurbs by the very well-known in the marketing field... and here's how the author introduced them: "Many of these blurbs are shortened for space reasons... The complete versions are posted at <[...]>." My goodness! How many times have I, as a movie and book consumer, been deceived by three words taken completely out of context of a review? Not this time! This first sentence promised an entirely new approach.

The book includes practical advice ("Run your business in alignment with your core values; don't try to be something you're not") as well as practical statistics (i.e. "Gay and lesbian purchasing power is about $400 billion"), both of which a business owner can certainly use. While the practical advice may sometimes seem simple, in reality it is not. Using the example above, how many times, purely in a social setting in which literally nothing is at stake, are people tempted to try to be something they're not? How much more so when one's livelihood is on the line? The author's reminder is both apt and profound, and something to be taped to the top of one's computer monitor.

The author's marketing strategy is also both strong and logical. "I create marketing that has the prospect calling me!" is a typical example.
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Format: Paperback
This is the sales and marketing book for the folks that don't want to feel sleazy about the whole process. Shel Horowitz shows how to sell more while doing good for the world and feeling good about yourself and your efforts. He gives specific, practical examples of people and organizations that are doing the things he advocates, and talks about ways to adapt the techniques to a variety of situations.
I purchased this book because I had seen samples of Shel's advice on the publishing community lists to which I subscribe. (That participation is, in fact, a perfect example of the kind of conduct advocated in this book.) I wanted to learn more about how to market my own consulting company. I did, and it works.
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By A Customer on Nov. 2 2003
Format: Paperback
This book should be on the shelf of everyone seeking to do business from the *smallest* small business to the largest companies in the country. (Does anyone have Ken Lay's address?). It IS possible to make money, to expand your businesses, and to look at yourself in the mirror every morning, and not cringe. Nobody does a better job of conveying this message than Shel Horowitz.
His suggestions are not *pie in the sky* ideals either. The ideas conveyed in this book are pragmatic and doable.
Principaled Profit gives hope to those who want to have an ethical life based on what they do to make a living. Highly recommended.
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Format: Paperback
Horowitz has done all the legwork so you don't have to! Everyone in business needs this book, especially if you never had the opportunity to take a marketing course in college. Take advantage of the author's twenty-plus years in the business and apply the concepts to your own situation.
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Format: Paperback
Do you believe that marketing means doing anything to get the sale and do in your competition? Shel Horowitz disagrees, and in this book he shows how putting people first can make you a marketing success.
In "Principled Profit," Shel Horowitz says that nice guys don't finish last. Honesty, integrity and quality are keys to building a successful business with repeat customers. According to Shel, "Too many businesses see marketing as a weapon of war. They think that to succeed, they have to climb over their competitors, fool their customers, and herd their employees into constricted conformity. I think that's just plain wrong."
According to Shel, you can create value in your own business by creating value for others. Form partnerships with customers, employees, suppliers and even your competitors. You will succeed by helping others to succeed. In an atmosphere of trust and cooperation, they will become a marketing force for you, spreading the word to others who will want to do business with you.
You can put the ideas in "Principled Profit" to work for you by only taking on customers you can serve well, networking and forming alliances with complementary companies and competitors, being honest in your copywriting and advertising, and treating those you deal with the way you would like to be treated.
Shel Horowitz is a highly-respected copywriter and marketing expert, and both the "how-to" and the philosophy in this book make it clear why.
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