Shel Horowitz says that not only can honest, ethical businesses survivethey can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:
Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success
Run your business based on core principles of honesty, integrity, and quality
Market share usually doesnt matterbut the Golden Rule does!
The most important sales skill isn't even about selling