Millions of blogs exist these days. Even your neighbor's dog, it seems, has a blog. With the enormous popularity of blogging, becoming a professional blogger--someone who earns a substantial amount of income through blogging--is now a reality. Darren Rowse and Chris Garrett offer some advice in their book, ProBlogger, on how to tap into this potential source of income. And there are three primary reasons that you should considering investing in this book.
First, ProBlogger emphasizes that professional blogging takes lots of time and effort to produce results. I despise get-rich-quick schemes, which is why I was glad that the authors repeatedly highlight that their book and online resources will not make you rich in a week (or less!). Research, planning, time, effort--all of these are required to produce a successful blog. It's the cold, hard truth, and this book doesn't shy from repeatedly stating that truth.
Second, the authors clearly recognize that bloggers achieve success in different ways. There is no magic blogging formula that guarantees millions within a month. You'll find that the authors present examples of successful blogs to demonstrate different ways that bloggers have earned money and built loyal audiences. Is advertising the simple answer to monetizing blogs? Nope. While advertising can serve as an excellent option, it's not always the best option. A blog's topic and audience (among other factors) will determine the best way to generate income, and employing more than one method often proves most effective.
Third, the book presents a good deal of advice clearly gained by experience--and lots of it. Darren and Chris are no rookies. They offer an instructive selection of information that includes niche blogging, effective writing, income strategies, social media promotion, and more. Much more information is on their ProBlogger website.
In summary, ProBlogger is a practical and fun guide to professional blogging. I highly encourage this book to anyone interested in professional blogging, but watch out: when you finish reading this one, you've only begun the blogging journey. Much more reading and writing must ensue if you're going to become a true professional blogger.