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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO Paperback – Sep 4 2007


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Amazon.com: 8 reviews
6 of 6 people found the following review helpful
A must read for Microsoft .NET developers who develop commercial websites, Feb. 17 2008
By Carsten Cumbrowski - Published on Amazon.com
Format: Paperback Verified Purchase
Most websites are developed without SEO in mind. They are often developed by teams that have a very deep knowledge and understanding about programming websites and applications, databases and also general business and e-commerce. A large (if not the most) number of those teams only have little or no knowledge of SEO at all. The result is a website that might violates some of the very basic rules of creating a site that is well accessible and understandable for the human visitors as well as the non-human visitors (the search engine spiders or crawlers).

Changing a site after it is live and around for a while, when somebody realizes that search engine traffic is not the way it should be, can be very costly and in the worst cases may be even require an almost entire rewrite of the website code.

That's why is it important that not only marketers are being educated about the benefits and principles of search engine optimization, but the people that build websites as well. Who builds websites? Web developers. This book was written exactly for this audience, but also a SEO who knows most of the information to SEO provided in the book could benefit from this book. It includes a lot of very practical .NET sample source code for ready to use tools that can help marketers in their daily routine.

Although a lot of the content is not .NET specific are other parts that are using a lot of sample source code to demonstrate possible solutions, specific for Microsoft IIS and the .NET Framework. If you are a PHP developer, check out the sister book of this one (Professional Search Engine Optimization with PHP: A Developer's Guide to SEO), which is geared towards PHP, Apache Webserver and MySQL web developers.
4 of 5 people found the following review helpful
Good Reference for ASP.net Pros Feb. 17 2008
By C. Nirmal - Published on Amazon.com
Format: Paperback Verified Purchase
Good:
1) Definitive guide with Step by Step instructions.
2) All the latest topics covered well.
3) Covers basics of SEO as well as Advanced Tutorials to implementing SEO in ASP.net

Bad:
1) Too many references and Links to websites. (its can be good as well as bad). Many people may not like reading the book and having to look at the websites referenced at the same time.
2 of 3 people found the following review helpful
interesting book on SEO July 23 2008
By Luis Abreu - Published on Amazon.com
Format: Paperback
[...]
Ok, so this is the second book I've got from Wrox for reviewing (and yes, I did enjoy it much more than the first). SEO is one of those things that most developers end up forgetting when building ASP.NET pages Unfortunately, that might cost you a lot. This books presents several principles and ideas that will help you improve your site's indexing. The structure is clean and the content is good.

Now, the bad things: I didn't really liked the C# code style presented throughout the book and I think that some of the ideas were "duplicated" in several chapters. The text gives lots of emphasis on Google (which one can understand, since it rules the search engine market). I'm not against it but I'd like to see more about the other search engines too. Overall, I'm going to give it a 7.5/10.
ashah Dec 28 2010
By ashah - Published on Amazon.com
Format: Paperback Verified Purchase
This is very good book to follow.
I am very new to SEO and this books helped me to finish all the SEO tasks for one of the project i am doing.
Must read.... for .net developers looking forward to explore SEO side..
consider Search Engine Optimization in the design phase Feb. 18 2010
By Joseph A. Skarulis - Published on Amazon.com
Format: Paperback Verified Purchase
this book is great. it was easy to understand and read. it's practical, teh techniques are described and explained in ways which can be adopted easily.
I am very glad I read it while in the design phase rather than after the site would have been implemented without any Search Engine Optimization.


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