Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO Paperback – Sep 4 2007
Customers Who Bought This Item Also Bought
To get the free app, enter your e-mail address or mobile phone number.
From the Back Cover
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to an existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
About the Author
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say “Hi,” you can reach Cristian through his personal web site at http://www.cristiandarie.ro.
Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on all eCommerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
Changing a site after it is live and around for a while, when somebody realizes that search engine traffic is not the way it should be, can be very costly and in the worst cases may be even require an almost entire rewrite of the website code.
That's why is it important that not only marketers are being educated about the benefits and principles of search engine optimization, but the people that build websites as well. Who builds websites? Web developers. This book was written exactly for this audience, but also a SEO who knows most of the information to SEO provided in the book could benefit from this book. It includes a lot of very practical .NET sample source code for ready to use tools that can help marketers in their daily routine.
Although a lot of the content is not .NET specific are other parts that are using a lot of sample source code to demonstrate possible solutions, specific for Microsoft IIS and the .NET Framework. If you are a PHP developer, check out the sister book of this one (Professional Search Engine Optimization with PHP: A Developer's Guide to SEO), which is geared towards PHP, Apache Webserver and MySQL web developers.
1) Definitive guide with Step by Step instructions.
2) All the latest topics covered well.
3) Covers basics of SEO as well as Advanced Tutorials to implementing SEO in ASP.net
1) Too many references and Links to websites. (its can be good as well as bad). Many people may not like reading the book and having to look at the websites referenced at the same time.
So whoever hoped to stick to cozy world of coding are pushed out from zone of comfort. SEO can be interesting, even exciting sometimes, but never cozy. It is like Wild West of the olden days with sheriffs (Google, Bing etc), bandits (spammers, phishers etc) and constant gold rush to get your site at the very top of the very first search results page.
To navigate well and, most importantly, satisfy your customers with sensible SEO results a web developer have to peruse astronomical amount of information, chaotically scattered across endless cyberspace. This book is a good, if not perfect, starting point to begin SEO experience.
Although sample code is in C#, it is simple enough to be understood by VB.NET developers. There is a good coverage on URL Rewriters, topic is not widely known but relatively easy to manage for anybody who worked a little bit with Regular Expressions. Chapter on Black Hat SEO is also quite useful, especially for those who involved in development of blogs. Pretty much all major parameters for proper SEO can be found in the books but they could be structured better - I had to develop my own checklist. Importance of 301 Redirection is stressed out quite well.
Something can be highlighted better, namely issues related to shared hosting. It is a topic on its own and there are some problems with that that can not be solved easily.
By the way authors are quite helpful and willing to assist if something is not entirely transparent with the code supplied with the book. Code can be downloaded from WROX website; it is OK for most part, with occasional not too severe flaws.
SEO can be pretty scary at the very beginning. That should be seen in positive light though. It may sound ridiculous but SEOing does improve mental resilience in dealing with vast quantities of loosely related data. Having this book in your arsenal can make that trait even better.
Ok, so this is the second book I've got from Wrox for reviewing (and yes, I did enjoy it much more than the first). SEO is one of those things that most developers end up forgetting when building ASP.NET pages Unfortunately, that might cost you a lot. This books presents several principles and ideas that will help you improve your site's indexing. The structure is clean and the content is good.
Now, the bad things: I didn't really liked the C# code style presented throughout the book and I think that some of the ideas were "duplicated" in several chapters. The text gives lots of emphasis on Google (which one can understand, since it rules the search engine market). I'm not against it but I'd like to see more about the other search engines too. Overall, I'm going to give it a 7.5/10.
I am very glad I read it while in the design phase rather than after the site would have been implemented without any Search Engine Optimization.
Look for similar items by category
- Books > Computers & Technology > Computer Science
- Books > Computers & Technology > Databases > Database Design
- Books > Computers & Technology > Internet & Social Media
- Books > Computers & Technology > Programming
- Books > Computers & Technology > Software
- Books > Computers & Technology > Web Development > Programming > ASP
- Books > Computers & Technology > Web Development > Web Services
- Books > Textbooks > Computer Science & Information Systems > Programming Languages