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Professional Web Design: Techniques and Templates [Paperback]

Clint Eccher

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Book Description

June 22 2010 1435457153 978-1435457157 4
This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.

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1. Overview of Web Development Today. 2. Designing for the Past, Present, and Future. 3. Things to Consider Before Beginning. 4. Enhancing Usability. 5. Gathering Requirements and Creating a Comp. 6. What Is Needed to Build Mortised Sites. 7. Understanding Graphics. 8. Creating CSS Designs. 9. Case Study: Low-Content CSS Design. 10. Case Study: Medium-Content CSS Design. 11. Case Study: High-Content CSS Design. 12. Case Study: Full-Height Three-Column Layout. 13. Case Study: Background-Based Design. 14. Case Study: A CSS Form. 15. Case Study: Low-Content XHTML Template. 16. Tips and Techniques. 17. Search Engine Optimization (SEO). 18. Conversion Rate Optimization (CRO). 19. Customizing the Designs Included in This Book. 20. Templates Included on DVD.

About the Author

Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.

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Amazon.com: 3.4 out of 5 stars  7 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars 4th edition, For the amateur Web designer moving to freelancing Feb. 24 2012
By J.K. - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is designed to help a design amateur who knows the basics of HTML/CSS and using Photoshop to setting up their own freelancing operation. In its fourth edition it deprecates nested-table design (mentioned in many reviews) in favor of CSS-based layout designs. It includes a large number of templates from the 1st-3rd edition that use nested table design and are designed for smaller monitors. The author states that he has included these templates as a way to help "inspire" CSS-based layout designs based on the principles illustrated by the table-based designs. It's confusing at first flick, especially if you don't know what nested tables are or how they used to be used in the earlier days of the Web, when browsers were much more erratic in their CSS support.

The author continues to used the term "mortised" sites in this edition, which is also confusing at first flick, because the definition for the term has changed in the author's mind from what I gather from the reviews was the meaning it had in the 1st-3rd editions. In this edition, "mortised sites" are more simply defined as sites that are NOT built according to two other perspectives: sites that disdain using images and design principles and sites that try to be as artistic as possible in their design. Apparently, "mortised design" used to mean carefully-designed sites that used nested tables and image tricks to make them look as if they were not based on nested tables.

Perhaps the web community today needs a good term for carefully-built sites that use images and design principles with and eye to functionality and ease of use for most users -- I wouldn't know. Understanding, however, what a "mortise and tenon joint" was before reading the book did not help me understand what "mortised design" was in this edition -- the term has practically no intuitive value in CSS-based web design today.

I bought this book because I'm a complete design amateur and I wanted a way to see how the professional design process works. I also wanted a few ideas on the best way to structure my own website(s) in the future. This book delivered.

If you can, buy the e-book. The author discusses color and images in depth -- these discussions are seriously undermined by the fact that the paper book is not printed in color.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great complete design book Sept. 9 2011
By palouse01 - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is great. It explains how websites should be built based on common sense, not on how pretty a site should look.
It stresses the importance of usability and content.
1.0 out of 5 stars Out dated April 11 2014
By D. Wallace - Published on Amazon.com
Format:Paperback|Verified Purchase
If your professor requires you to use this book then you need to find a new class. I really regret buying this. You can find out more useful information on the Internet.
3.0 out of 5 stars Average Webdesign book March 6 2014
By daniel n morris - Published on Amazon.com
Format:Paperback|Verified Purchase
It is more about the theory behind webdesign and the thought process of designing a website and less of the actual webdesign. I needed it for an MBA class otherwise I would not have bought it.
4.0 out of 5 stars For online class July 15 2013
By Janet Dixon - Published on Amazon.com
Format:Paperback|Verified Purchase
Great reference book.
It will be on my bookshelf as a go to reference.
Easy to read and find specific information.

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