This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.
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Clint Eccher has designed professional Web sites for seven years and now makes some of his designs available as templates through his own site (A5design.com) and with his new book, Professional Web Design. You get 50 templates (each of which features home and second-level pages) and careful instructions on how to adapt them for your own use. Along the way, Eccher offers sound advice on good Web design practices; a little bit about HTML, cascading style sheets, and JavaScript; a look at JPEGs and GIFs; and some insight into "comping" (sketching) a site design for the client's approval.
For the most part, however, this book addresses just those aspects of Web design that readers will need to know in order to successfully utilize the templates. These are designed as "mortised" sites; that is, they are built with nested tables and sliced GIF/JPEG combinations, the kind of design made easy with the advent of Adobe's ImageReady and Macromedia's Fireworks. Although this is not a how-to about using those applications or about creating such sites from scratch, Eccher does help readers learn how to debug and otherwise adjust the source code in order to successfully implement the designs. In addition to trial versions of the major applications, the CD-ROM also contains the JavaScript Cookbook and HTML/CSS Developer's Resource Guide, which provide lots of cut-and-paste source code for all kinds of features (games, sounds, pop-up messages) that can be added to a Web page.
One caveat: despite the templates, this book is too detailed for beginners. For those with some experience, and especially for developers who lack design skills and like the A5design style, this book amounts to an intensive Clint Eccher brain-picking seminar. He offers a few tricks that can be applied to any design (like his tips on how to drastically reduce file sizes) and some good general advice (for example, "Do not get attached to the work" because a client may just decide against it). --Angelynn Grant --This text refers to an out of print or unavailable edition of this title.
About the Author
Clint Eccher (Fort Collins, CO) is an award winning Web designer with more than 15 years of experience designing and developing professional Web sites. He is the owner of A5design, a Web design company that not only subcontracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, non-profit organizations, and small businesses for Web design and development. In addition to authoring the previous editions of Professional Web Design: Techniques and Templates, which have been published in five different languages, he is also the author of Advanced Professional Web Design: Techniques and Templates.
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1 of 1 people found the following review helpful
4.0 out of 5 stars
4th edition, For the amateur Web designer moving to freelancing
Feb 24 2012
By J.K.
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is designed to help a design amateur who knows the basics of HTML/CSS and using Photoshop to setting up their own freelancing operation. In its fourth edition it deprecates nested-table design (mentioned in many reviews) in favor of CSS-based layout designs. It includes a large number of templates from the 1st-3rd edition that use nested table design and are designed for smaller monitors. The author states that he has included these templates as a way to help "inspire" CSS-based layout designs based on the principles illustrated by the table-based designs. It's confusing at first flick, especially if you don't know what nested tables are or how they used to be used in the earlier days of the Web, when browsers were much more erratic in their CSS support.
The author continues to used the term "mortised" sites in this edition, which is also confusing at first flick, because the definition for the term has changed in the author's mind from what I gather from the reviews was the meaning it had in the 1st-3rd editions. In this edition, "mortised sites" are more simply defined as sites that are NOT built according to two other perspectives: sites that disdain using images and design principles and sites that try to be as artistic as possible in their design. Apparently, "mortised design" used to mean carefully-designed sites that used nested tables and image tricks to make them look as if they were not based on nested tables.
Perhaps the web community today needs a good term for carefully-built sites that use images and design principles with and eye to functionality and ease of use for most users -- I wouldn't know. Understanding, however, what a "mortise and tenon joint" was before reading the book did not help me understand what "mortised design" was in this edition -- the term has practically no intuitive value in CSS-based web design today.
I bought this book because I'm a complete design amateur and I wanted a way to see how the professional design process works. I also wanted a few ideas on the best way to structure my own website(s) in the future. This book delivered.
If you can, buy the e-book. The author discusses color and images in depth -- these discussions are seriously undermined by the fact that the paper book is not printed in color.
The author continues to used the term "mortised" sites in this edition, which is also confusing at first flick, because the definition for the term has changed in the author's mind from what I gather from the reviews was the meaning it had in the 1st-3rd editions. In this edition, "mortised sites" are more simply defined as sites that are NOT built according to two other perspectives: sites that disdain using images and design principles and sites that try to be as artistic as possible in their design. Apparently, "mortised design" used to mean carefully-designed sites that used nested tables and image tricks to make them look as if they were not based on nested tables.
Perhaps the web community today needs a good term for carefully-built sites that use images and design principles with and eye to functionality and ease of use for most users -- I wouldn't know. Understanding, however, what a "mortise and tenon joint" was before reading the book did not help me understand what "mortised design" was in this edition -- the term has practically no intuitive value in CSS-based web design today.
I bought this book because I'm a complete design amateur and I wanted a way to see how the professional design process works. I also wanted a few ideas on the best way to structure my own website(s) in the future. This book delivered.
If you can, buy the e-book. The author discusses color and images in depth -- these discussions are seriously undermined by the fact that the paper book is not printed in color.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great complete design book
Sep 9 2011
By palouse01
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is great. It explains how websites should be built based on common sense, not on how pretty a site should look.
It stresses the importance of usability and content.
It stresses the importance of usability and content.
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4.5 out of 5 stars
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