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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video Paperback – Nov 23 2010

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From the Back Cover

Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

About the Author

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 16 reviews
2 of 2 people found the following review helpful
Very Good No-Nonsense Introduction to Professional Quality Web Video Production Dec 10 2011
By Dr. Bojan Tunguz - Published on
Format: Paperback Vine Customer Review of Free Product
Web has been a revolutionary invention in many respects. One of the more significant online developments in recent years has been the explosion of online videos. Small video clips are as old as the web itself (they are easy to imbed into HTML), but in recent years there has been a tidal shift in terms of availability, accessibility, and social interconnectivity of video content. The rise of YouTube, as well as myriad other video sharing websites, as well as the widespread reach of broadband internet, have fueled the growth of amateur video production. Most of these videos have very poor production quality, and rely mostly on quirkiness and idiosyncrasies of their content for their reach to the wider audience. However, with just the right kind of time and effort it is possible to create really good professional-looking video that will attract wide audience and help you promote your video creations. "Professional Web Video" aims to do just that, and give enough information to amateurs and aspiring professionals to create high quality video for the web.

This book has a lot of useful, actionable advice. It doesn't waste any of the space on useless rhapsodizing about the importance of various video techniques and approaches. It is peppered with insightful tips, most of which appear on the margins. As expected from a book on visual arts, it includes plenty of pictures and diagrams that really drive home the points that it's trying to make. The topics covered in the book are presented sequentially in terms of difficulty and the place they occupy in a typical video production workflow. It is possible to read them non-sequentially, but for the best results going through this book in order will make for the best learning results. Topics covered include: "Essential Production," "Audio is Half Your Program," "Telling Your Story with Visuals," "Podcasting and RSS Essentials," "Monetizing Your Video," and many others. Many of these topics are relevant for all forms of video production, but this book really tries to present them from the web-centered perspective.

The only issue that I have with this book (and many similar ones) is the amount of space that is spent on discussing technology and equipment. This is fine for the standard mechanical equipment that hardly changes over the course of many decades, but otherwise technology changes so rapidly that any attempt to give a fair amount of detail makes any such book feel dated relatively quickly. This doesn't really diminish all the useful information that you could learn from reading it.

Overall, this is a really good and instructive resource that will be valuable to anyone interested in creating video for the web.
2 of 2 people found the following review helpful
Fantastic June 18 2011
By Just Me - Published on
Format: Paperback Vine Customer Review of Free Product
This book gives great info. Easy to understand. Very thorough - lots of information, very well presented, with tons of helpful tips. I hesitate to use the word tips there, since it implies something small. What I mean is that the book includes many very useful and significant pieces of information that I suspect would be left out of most books, due either to lack of knowledge or lack of understanding what detailed information is useful. This book provides such a wealth of useful info, without turning into a dry textbook. The use of pictures is GREAT -- they are very well used to help explain the text. Enjoyable to read.

When I use Amazon's "Click to Look Inside this book" feature, I always check the Table of Contents, but seldom check the Introduction. I doubt that I'm alone in that, Since this book's Intro gives a good summary of it's chapters, I trust that the authors won't mind if I put it here. Please note, though, that these brief summaries don't do justice to the breadth and depth of information actually presented in the chapters. That said, here it is:

The Evolution of Web Video
Chapter 1: Making Great Web Video -- Learn how to determine your genre and technical approach. You'll also get a sense on the size of the web audience and business opportunities.

The Production of Web Videos
Chapter 2: Essential Preproduction -- This chapter covers important decisions about determining your production needs as well as budgeting your show. Learn practical advice for mapping your production and working with talent.
Chapter 3: Audio is Half Your Program -- Learn how to record great sound for your web video. We also explore options for using music in web productions.
Chapter 4: Great Video Needs Great Lighting -- Learn how to achieve professional lighting with an emphasis on value and portability. We also provide setups for different styles of video programs.
Chapter 5: Videography for the Web -- Learn the key features you'll need in a video camera. We pay close attention to the evolution of tapeless acquisition and HD video. We also offer a specific packing list to help you bring the most important gear to your web video shoot.

The Postproduction of Web Video
Chapter 6: Telling Your Story With Visuals -- This chapter points out useful ways to add visuals to your story. Learn how to work with photos and stock footage as well as practical tips for motion graphics.
Chapter 7: Editing Considerations -- Putting all of your pieces together takes skill and experience. We share several lessons learned from having produced thousands of web videos.
Chapter 8: Encoding Video for the Web -- Learn how to create compatible digital files that will work for a podcast, in a web browser, or on a portable media player. Achieve smaller file sizes and better image clarity with our practical advice on video compression.

The Delivery of Web Video
Chapter 9: Understanding Flash Video -- We take an in-depth look at one of the most popular methods for delivering video. Learn about your options when working with the Flash platform.
Chapter 10: Podcasting and RSS Essentials -- Learn how to deliver a podcast with an RSS feed to list its contents. Search engines and podcast directories require this information in order to list your show. Learn what goes into the podcast feed and easy ways to create a compatible podcast.
Chapter 11: Hosting Web Video -- This chapter explores several options for hosting your web video files. Learn your options for delivering your files and ways to minimize expensive hosting changes.

The Business of Web Video
Chapter 12: Promoting Your Video -- We visit with numerous web video producers and share their secrets for successfully attracting (and keeping) and audience.
Chapter 13: Monetizing Your Video -- Creating professional web video requires time and effort. In this chapter we explore options for recouping your investment.

This is a great book for those whose passion is video and also for those whose interest in using web video to promote their business, hobby, or other interests. Highly recommended.
Too Much and Yet TOO little May 24 2013
By Amazon Customer gracies mom - Published on
Format: Paperback Vine Customer Review of Free Product
This is a simple and direct enough approach to a very rich subject matter but the book just gave me a head ache of which I am sure many will comment on. There is a thematic context growing with my reading these free bees from Amazon and that is that some subject for me at least are best learned in the application rather than only alone and by theory.
The book has too much ground to cover and like most "techie" subjects presumes an already exisiting mastery of technology.
Go for it if it doesn't give you a head ache but for me it was a waste of time to keep all this running around and fresh while I was trying to apply what they were saying.
I found another process easier and more intuitive than this but that is another review
The Complete Process from Startup to a Youtube Paycheck April 9 2013
By Bryan Newman - Published on
Format: Paperback Vine Customer Review of Free Product
This book was far more than I was expecting. I was thinking this was just going to be the technical information about formats and some post production. And that is there, but there is a whole lot more. This book is truly covers the entire process from Equipment and Planning, Production, Post Production, and even hosting, promotion and monetizing.

None of the sections are overly involved but they all give you a good idea of the considerations. In my eyes, the best and most needed section was about sound. I think that is the biggest separator from amateur and professional videos, and often off the radar for video producers.

The book is beautifully illustrated with tons of photographs, it was an easy read and truly walks you through the entire process. There obviously far more than can fit in this book, but this is all you really need to know to plan a high production value video and get your message on the web. I highly recommend the book to anyone looking for a starting point in producing videos for the web.
Another Fine Book by Harrington Jan. 8 2013
By Greg F. - Published on
Format: Paperback Verified Purchase
This book is well suited to individuals wishing to publish videos on the web, either for personal or commercial reasons.