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Protecting Your #1 Asset: Creating Fortunes from Your Ideas [Paperback]

Michael A. Lechter , Robert T. Kiyosaki
3.9 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

June 1 2001 Rich Dad's Advisors
Since failing to know the rules can lead to disaster, this book will familiarize readers with the basics they need for protecting their company's critically important rights involving copyright, patents, trademarks, & all other aspects of intellectual property. Protecting Your #1 Asset & Learn How to: * Turn your ideas into intellectual property assets * Identify & benefit from potential intellectual property assets that you may already own * Avoid inadvertently giving away your rights * Use your intellectual property to build barriers to your competition * Generate cash flow by licensing your intellectual properties to others * Use intellectual property to aid in raising capital, & as an alternative to raising capital.

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About the Author

Practicing attorney, Counsel to the international law firm of Squire Sanders and Dempsey LLP, and Adjunct Professor at Arizona State University, Michael Lechter has built forts and fought pirates to protect intellectual property turning ideas into assets since the early 1970s. An internationally known expert, he has upon request submitted testimony to Congress and has participated in various United Nations and foreign government proceedings.

From AudioFile

Your ideas can be turned into income streams if you manage them correctly and protect them from theft and unauthorized use. The author, an articulate attorney with a good speaking voice, provides an encyclopedic primer on navigating in the world of intellectual property. As in the other volumes in the Rich Dad's Advisors series, the author surveys the history and breadth of this topic before moving into a smoothly organized account of detailed information. Delivered with a speaking style that is as inviting as it is cautionary, the author's message is to pay attention to your intangible creations and do the hard work of protecting them, so you will profit from your work. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to an out of print or unavailable edition of this title.

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Most helpful customer reviews
5.0 out of 5 stars A great book that covers a lot of ground May 16 2004
By Kate
This book was an extremely helpful book for me because of the fact that it covers so many different areas of intellectual property protection. Because it covers so much and so many different types of intellectual property protection, it is a book that really makes you think about all the possibilities. I like the fact that it is very broad. Considering that the book is written by an attorney who is bound by the rules of ethics not to disclose his client's confidential matters, I found the book to have ample specifics and examples of different types of intellectual property protection.
My personal impression is that it is a book that can help business owners looking to protect their intellectual property as well as those who are interested in a more scholarly approach. That is the genius of this book. It can be very useful to many different kinds of readers. I think that even a lot of attorneys who practice in different areas of the law would probably find this book extremely valuable. That is a great complement to the author.
As the title indicates, it makes you realize that your intellectual property is really your number one asset.
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2.0 out of 5 stars Teaches the basics, if you can get through it March 12 2004
By A Customer
Background: I've read all of the RD books, 6 of the Rich Dad's Advisors series, and other books by the RDA authors. For all of the RD/RDA books, I have found the conversational style to be very readable and an effective manner in which to convey information. With this book, however, it was a struggle to get through it. In terms of readability and value, this is the worst RD book I've read.
Coverage of Material: I am not knowledgable about IP law, and I felt that this book provided a basic coverage of the issues.
Organization: One frustration I had was that a lot of material was repeated, and obviously so. Rather than organizing the book in a more efficient manner, the author instead chose to repeat certain passages. When I've paid for a book, I don't care for the same half-page passage repeated three or four times.
Writing Style: The first part of the book was well written. I especially liked the initial horror stories and phone conversation, both of which were written in a conversational style. If that style had been maintained throughout the book, I would have given it 4 or 5 stars. However, the writing quickly degraded to being almost unbearable. Some parts of the book were written with a condescending tone, and it seemed that Mr. Lechter was stroking his ego. I also found the lengthy discussion on the Internet's structure to be tedious and unnecessary, perhaps a filler to increase the page count. This information was not relevant to the subject; a one or two page summary of the Internet would have been sufficient.
Other Comments: I've enjoyed Robert Kiyosaki's books, but as a whole they are full of contradicting information. This book was no exception. In the foreword, Mr.
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Micheal Lechter has done us all a valuable favor by writing this book! As an experienced attorney dealing with copyrights, patents, and trademarks, his experience, illustrations and insights are priceless! If you are a business owner, investor, inventor, author, or doing just about ANYTHING that has income potential beyond a 9-5 job, then you NEED to read, absorb and apply the knowledge of this book to protect yourself from the competition and "thieves" out there who would like to profit from your intellectual property--at YOUR expense. This is a "must read" as a part of your overall business and investment education. I also recommend ALL of Robert Kiyosaki's "Rich Dad" books, and thus far, all the "Rich Dad Advisor" series that I have read (of which this book is a part) are also worthy of your time and investment.
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5.0 out of 5 stars I hear about this on CNET Radio Sept. 4 2002
I hear Michael on CNET Radio on Online Tonight with David Lawrence. I've just finished reading "Protecting Your #1 Assets" and was really happy to get it. It was filled with answers and it really helped give me focus for goals I had at the office. In particular, it hit home in regards to the importance of protection. This is not an easy subject to find good information about - Michaels book really made it much easier for me to learn what to do and how to avoid some of the nightmares I was almost ready to discover first hand.
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4.0 out of 5 stars What I missed in college Sept. 4 2002
I strongly recommend this book. One of my friends lent me a copy of Protecting Your #1 Asset He knew about some of the things that I was doing in my business, and insisted that I read the book. He told me that the book was so good that it actually being used as the text for graduate-level college courses.

I was afraid that it would be very dry and difficult to read and understand -- but my friend insisted that I read it. He was right. This complex subject was presented in a way that was really simple and easy to read and understand. I realized that I was "leaving money on the table" and now I keep a copy near my desk and use the copy my friend loaned to me as a copy to loan to my friends.
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5.0 out of 5 stars Widely Used Book by IP Attorneys Aug. 16 2002
By Bob
I read the book and thought it was an excellent primer in intellectual property law. I also spoke to a friend of mine who works in a large law firm (100+) attorneys in Milwaukee. He told me that the attorneys in the IP department in this prestigious firm use this book as a reference. I think that speaks quite highly of the book. I strongly recommend it.
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