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Public Relations Practices: Managerial Case Studies and Problems (7th Edition) Paperback – Nov 9 2007
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From the Publisher
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations. --This text refers to an alternate Paperback edition.
From the Back Cover
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
The cases include famous and not so famous cases from recent decades, which introduce students to the array of potential communication and leadership problems they may encounter in the field.
This case study approach gives students an interesting and pragmatic approach for applying public relations and leadership principles. The book's readable style provides sufficient detail for understanding the cases so that students can really discuss what happened and what might have been done.
A pedagogically sound and well-constructed instructor's manual gives the professor a thorough background for using the case study approach to teaching.
The seventh edition is an excellent choice.
The book breaks down from employee, community, investor, consumer, and media relations with a mix of public issues and crisis management and ethical standards.
The common theme is no matter the issues always tell the truth and have a plan of action. Many of the case studies follow how some companies fail to follow this path and end up dealing with unexpected consequences. Effective public relations elicit mutually favorable behavior from both the organization and its public.