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Public Relations: Strategies and Tactics Hardcover – May 19 2005


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From the Back Cover

Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.

New to the Eighth Edition

  • In an age of corporate scandals, terrorism and national health issues, a new chapter on “Conflict Management: Dealing with Issues, Risks and Crises” lays the groundwork for understanding and coping with various crises
  • Merges chapters on “What is Public Relations” and “The Individual in Public Relations” into a more comprehensive introductory chapter that focuses on both the field and the professionals within it.
  • The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course.
  • Unifies three time-honored boxed features—Ethics, Global, and Insights—under an “On the Job” banner to enhance the applied focus of the book.
  • Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations.
  • Includes new data on the top public relations firms and codes of ethics from national and international trade associations, providing the most current information on the Public Relations industry today.
Praise for Public Relations: Strategies and Tactics

“I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.”
Maureen Taylor, Rutgers University

“This text definitely achieves one of my primary objectives in an intro course — an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.”
Josh Boyd, Purdue University


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Amazon.com: 13 reviews
2 of 2 people found the following review helpful
Comprehensive examination of PR strategies Jan. 4 2007
By Chief Comm Prof - Published on Amazon.com
Format: Hardcover Verified Purchase
I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!
3 of 4 people found the following review helpful
Pearson Education screwing the customer again! Jan. 14 2008
By Christian Campbell - Published on Amazon.com
Format: Paperback
How about Pearson Education, taking a best selling PR book and adding tear-out quizzes! ...for free! This is a typical publisher ploy where they sell the profs on this free added value; but what they don't tell the professor is that this is how they force students to always buy new. What a racket. And I don't just blame Pearson; Cengage Learning is probably the worst offender but they all do it.

Professors, do the right thing and adopt the non-consumable version of this textbook. Ask your Pearson rep to supply the quizzes so that you can print them and hand them out in class and tell them that you won't partake in the screwing of college students.
Nice Book Dec 5 2011
By Court... - Published on Amazon.com
Format: Hardcover Verified Purchase
I purchased this book because i was taking classes for public relations but its crazy this is like a high school textbook. its really bigger than a normal book its a textbook but other than that you can really learn alot. no scratches or writings in the book when i got it despite the age of the book.
excellence in practice Oct. 12 2010
By Jose Gonzalez Castillo - Published on Amazon.com
Format: Paperback Verified Purchase
this is an excellent book I'm begining to work PR and this is a very usefull instrument.
solid purchase March 22 2010
By Dustin J. Anderson - Published on Amazon.com
Format: Paperback Verified Purchase
good book, purchased for class and has mostly all of the PR stuff you need to know


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