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Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.
New to the Eighth Edition
I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.
Maureen Taylor, Rutgers University
This text definitely achieves one of my primary objectives in an intro course an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.
Josh Boyd, Purdue University