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Public Relations: Strategies and Tactics (10th Edition) Hardcover – Jan 19 2011

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Product Details

  • Hardcover: 624 pages
  • Publisher: Pearson; 10 edition (Jan. 19 2011)
  • Language: English
  • ISBN-10: 0205770886
  • ISBN-13: 978-0205770885
  • Product Dimensions: 19.8 x 3.3 x 25.4 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #170,155 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.

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Most helpful customer reviews

Format: Hardcover Verified Purchase
Price was about 25 dollars less than other retailers. Delivery was extremely fast, it arrived two or three days after the order was placed. This particular book has a rather strong smell, musty in nature, but I doubt it's the same for all books and I doubt it has anything to do with negligence on the part of Amazon.
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Format: Hardcover
Came in good shape for a second hand book. Just getting through it now, it is a required text I'm using in a PR course.
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Most Helpful Customer Reviews on (beta) 16 reviews
4 of 4 people found the following review helpful
It's a Textbook, What Do You Want? March 6 2013
By kz2015 - Published on
Format: Hardcover Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
2 of 2 people found the following review helpful
Outstanding textbook/reference July 28 2013
By Charles Hoff - Published on
Format: Kindle Edition Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
Not much to love about it Nov. 29 2014
By Andji - Published on
Format: Hardcover Verified Purchase
Its a textbook. Not much to love about it.
1 of 2 people found the following review helpful
on time Dec 25 2012
By Eduardo Pantoja - Published on
Format: Hardcover Verified Purchase
Even though this was an expensive book, it looked brand new and my money was well worth it. I used it a lot during the semester and the quality of this textbook was amazing! Shipping was fast too.
Five Stars July 1 2015
By christina guerrero - Published on
Format: Hardcover Verified Purchase
Great product as described!