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Public Relations: Strategies and Tactics (10th Edition) Hardcover – Jan 19 2011


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Public Relations: Strategies and Tactics (10th Edition) + Integrated Marketing Communications (3rd Edition) + Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
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Product Details

  • Hardcover: 624 pages
  • Publisher: Pearson; 10 edition (Jan. 19 2011)
  • Language: English
  • ISBN-10: 0205770886
  • ISBN-13: 978-0205770885
  • Product Dimensions: 25.7 x 20.3 x 2.5 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #91,478 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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Format: Hardcover Verified Purchase
Price was about 25 dollars less than other retailers. Delivery was extremely fast, it arrived two or three days after the order was placed. This particular book has a rather strong smell, musty in nature, but I doubt it's the same for all books and I doubt it has anything to do with negligence on the part of Amazon.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
2 of 2 people found the following review helpful
It's a Textbook, What Do You Want? March 6 2013
By kz2015 - Published on Amazon.com
Format: Hardcover Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
1 of 1 people found the following review helpful
Outstanding textbook/reference July 28 2013
By Charles Hoff - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
1 of 2 people found the following review helpful
on time Dec 25 2012
By Eduardo Pantoja - Published on Amazon.com
Format: Hardcover Verified Purchase
Even though this was an expensive book, it looked brand new and my money was well worth it. I used it a lot during the semester and the quality of this textbook was amazing! Shipping was fast too.
1 of 3 people found the following review helpful
INCREDIBLE Oct. 2 2013
By Vinny - Published on Amazon.com
Format: Hardcover Verified Purchase
AMAZING BOOK/ WOULD READ AGAIN. GRIPPING FROM START TO FINISH. COULD NOT PUT THIS BOOK DOWN IF MY LIFE DEPENDED ON IT!
0 of 2 people found the following review helpful
Good book Nov. 19 2012
By Cassandra Buntin - Published on Amazon.com
Format: Hardcover Verified Purchase
I liked that the book came brand new, and is the right edition for my course. The book itself is well written.

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