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Public Relations: Strategies and Tactics (10th Edition) [Hardcover]

Dennis L. Wilcox , Glen T. Cameron
4.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 194.55
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Book Description

Jan. 19 2011 0205770886 978-0205770885 10

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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Public Relations: Strategies and Tactics (10th Edition) + Marketing to Win: Creating and Sustaining Your Non-Profit Brand
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From the Back Cover

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.

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Most helpful customer reviews
4.0 out of 5 stars Needed to get for college course. Feb. 8 2014
Format:Hardcover|Verified Purchase
Price was about 25 dollars less than other retailers. Delivery was extremely fast, it arrived two or three days after the order was placed. This particular book has a rather strong smell, musty in nature, but I doubt it's the same for all books and I doubt it has anything to do with negligence on the part of Amazon.
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Amazon.com: 4.4 out of 5 stars  9 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars It's a Textbook, What Do You Want? March 6 2013
By kz2015 - Published on Amazon.com
Format:Hardcover|Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
1 of 1 people found the following review helpful
4.0 out of 5 stars Outstanding textbook/reference July 28 2013
By Charles Hoff - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
1 of 2 people found the following review helpful
5.0 out of 5 stars on time Dec 25 2012
By Eduardo Pantoja - Published on Amazon.com
Format:Hardcover|Verified Purchase
Even though this was an expensive book, it looked brand new and my money was well worth it. I used it a lot during the semester and the quality of this textbook was amazing! Shipping was fast too.
5.0 out of 5 stars Five Stars Aug. 23 2014
By like - Published on Amazon.com
Format:Hardcover|Verified Purchase
very good product for smelly feet.
5.0 out of 5 stars Five Stars Aug. 15 2014
By Sue P - Published on Amazon.com
Format:Hardcover|Verified Purchase
Book was great. Thank you
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