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Product Description
From Publishers Weekly
Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Book Description
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity?totally updated and expanded.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
? Effective networking
? Defining a target readership
? Creating pitches for talk shows
? Getting media coverage
? Utilizing the Internet and other outlets
? Preparing for interviews and tours
? Hiring an independent publicist
With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
? Effective networking
? Defining a target readership
? Creating pitches for talk shows
? Getting media coverage
? Utilizing the Internet and other outlets
? Preparing for interviews and tours
? Hiring an independent publicist
With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)
Inside This Book
(Learn More)
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Most helpful customer reviews
2 of 3 people found the following review helpful
5.0 out of 5 stars
Get the word out about this book.,
By
This review is from: Publicize Your Book (Paperback)
Book writers tend to come in three categories: (1) the unpublished who lament about how difficult it is to get published, (2) the newly published (and midlist authors) who lament about how little publishers do to promote their books, and (3) the wildly successful who lament about their taxes. This book is just the ticket for writers who are in or about to enter Category 2. It explains the realities of how publishers allocate their publicity resources and how to make the most of what they give you. It also gives you realistic guidance on how to get publicity for your own book ranging from hiring a publicist, arranging for events personally, and media training. It covers everything from the little leagues such as getting a story into the local weekly (easy) to the big leagues such as getting on Oprah (really hard). This is a genuinely solid book written by an industry professional who achieved miracles when she was promoting her own book. With a little luck, and a lot of work and planning, you just might become one of those authors who disgusts everyone else at writers' conferences by complaining about their taxes.
5.0 out of 5 stars
Be on Oprah!,
This review is from: Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves (Paperback)
The chapter, "Get on the Oprah Winfrey Show," is worth the price of admission!Ron D. Mead, author, "A Concise Grammar Book for Those Who Hate Grammar."
5.0 out of 5 stars
Great Book!,
By Zev Saftlas "Founder and Host of EmpoweringMe... (Brooklyn, NY United States) - See all my reviews (REAL NAME)
This review is from: Publicize Your Book (Paperback)
If you are looking for a book filled with many ideas on how to sell more books-this is the book for you. Some of the ideas will cost money, others are basically cost-free to implement.Please note: The greatest method to improve you book sales (promotion) is YOUR imagination. You have to use your creativity. You have to improvise many of the ideas in this book to best suit your needs. So put on your thinking cap and get to work! The truth is, the greatest way to make your book a runaway best seller is by word of mouth. You have to create a great product, a book that people will LOVE. A book that they will love to tell their friends about. Once you have people talking, you don't need to do any more work-they will sell the book for you. Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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