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Pure Animation: Steps to Creation with 56 Cutting-Edge Animators [Paperback]

Spencer Drate , Judith Salavetz , J. J. Sedelmaier
1.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Oct. 1 2007
Animation is one of the most popular forms of visual media used by today's filmmakers, web designers and advertisers. This fabulously designed book showcases innovative, cutting-edge creations by 56 established and emerging animators from around the world. Stunning examples of work by each artist or studio are provided, along with notes on the development process and a profile of the artist or studio, including career highlights and credits. Also featured are details of the techniques and technology employed, including software, as well as contact information and the website of each animator. This work features an exciting, lavish round-up of remarkable and innovative creations by 56 animators from around the world, among them Digital Kitchen, Studio AKA, Sylvain Chomet, Foreign Office, Blind and Freestyle Collective. It provides insider information, including creative processes and technical details for each work. It is a valuable resource for amateur and professional animators, teachers, students and anyone interested in new directions in visual art and pop culture.

Product Details


Product Description

Review

A stunning look at today's most innovative creations and the talents behind them ... The definitive insider's guide - TEN 4 MAGAZINE

About the Author

Spencer Drate and Judith Salavetz are creative directors and authors whose books include Swag: Rock Posters of the 90s and Extreme Motorcycle Art (Merrell, 2005). J.J. Sedelmaier is President of J.J. Sedelmaier Productions, a leading design and animation studio known for its 7UP and Volkswagen commercials, MTV's cartoon series Beavis and Butthead, and shorts for Saturday Night Live.

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Most helpful customer reviews
1.0 out of 5 stars Very close to disaster zone Feb. 12 2009
By Parka HALL OF FAME TOP 50 REVIEWER
Format:Paperback
Length: 0:19 Mins
This book is very close to being a disaster.

By choosing to include the work of 57 animators, the depth of the book is seriously compromised. The production process is explained in only 4 paragraphs or so. It's incredibly condensed. There seem to be no challenges and obstacles at all. As if creating animation is that easy! Wow.

There's also something seriously wrong with the screenshots. The book is trying to show us the short film by a series of sequential screenshots.

First of all, for all those short films without strong composition and visual style, the lack of audio -- it's a book for goodness sakes -- totally rendered those screenshots useless.

Secondly, screenshots doesn't pace as well as comic panels. You can experience it yourself. Just go to any video streaming site and find your favourite video. Turn off the audio. Hit the pause button for the video to load in full. Now click at different spots on the play bar until the end. Yes. That's what the screenshots in this book is about.

When the subject in the film is moving from right to left, and the screenshots read from left to right, there's pure confusion. It just doesn't feel right.

I've a big question. Do film makers review their films by playing the video or looking at screen shots of the video? If I'm the film maker, I choose the former. Guess what. There's no disc included with the book! There's also no book companion website. In the book, there are also no URL links to the featured videos or to the animation company! Seriously? Seriously??

This is a catalog book that should have come with a disc. And if it's a catalog book, at least present it like one. A good example is Animation Now!.

I can't think of the type of readers I can recommend this book to.

Visit my Amazon profile for other reviews.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.0 out of 5 stars  3 reviews
2 of 2 people found the following review helpful
1.0 out of 5 stars Virtually Worthless Jan. 12 2008
By Grant Beaudette - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book for one reason: it had the word "animation" in the title. That's really all it takes with me. I was also intrigued that one of the creators featured was "Triplets of Belleville" director Sylvain Chomet, but that was secondary.

This book has absolutely no useful information and no insight into the animation process at all. Each project featured, be it a commercial, web cartoon, title sequence or otherwise, gets no more than a two page spread. All of the images (most of which are only about 1" x 2") are from the final product. There's nothing from earlier stages of production.

The text for each piece amounts to five or six tiny paragraphs, most of which is dedicated to a profile of the studio or the general concept of the project. The 50 or words left in the so-called "Steps to Creation" used to describe the actual production are full of generic statements like "storyboards were drawn", "models were made in 3D Studio Max", "animation was drawn directly into Flash" or "shots were then finalized" It might as well just say "And then animation happened"

There's no mention of any aspect of any of the projects other than the generic workflow. I counted a total of 2 actual comments from the "57 Cutting-Edge Animators", one of which basically stated "I knew a man who collected buttons." There's nothing to gain from this book other than finding out that the majority of these companies use AfterEffects.

I can't even re-sell this horrible book because I'd be knowingly ripping off whoever bought it.
1.0 out of 5 stars Very close to disaster zone Dec 21 2008
By Parka - Published on Amazon.com
Format:Paperback
This book is very close to being a disaster.

By choosing to include the work of 57 animators, the depth of the book is seriously compromised. The production process is explained in only 4 paragraphs or so. It's incredibly condensed. There seem to be no challenges and obstacles at all. As if creating animation is that easy! Wow.

There's also something seriously wrong with the screenshots. The book is trying to show us the short film by a series of sequential screenshots.

First of all, for all those short films without strong composition and visual style, the lack of audio -- it's a book for goodness sakes -- totally rendered those screenshots useless.

Secondly, screenshots doesn't pace as well as comic panels. You can experience it yourself. Just go to any video streaming site and find your favourite video. Turn off the audio. Hit the pause button for the video to load in full. Now click at different spots on the play bar until the end. Yes. That's what the screenshots in this book is about.

When the subject in the film is moving from right to left, and the screenshots read from left to right, there's pure confusion. It just doesn't feel right.

I've a big question. Do film makers review their films by playing the video or looking at screen shots of the video? If I'm the film maker, I choose the former. Guess what. There's no disc included with the book! There's also no book companion website. In the book, there are also no URL links to the featured videos or to the animation company! Seriously? Seriously??

This is a catalog book that should have come with a disc. And if it's a catalog book, at least present it like one. A good example is Animation Now!.

I can't think of the type of readers I can recommend this book to.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
1 of 2 people found the following review helpful
4.0 out of 5 stars MK12 rocks! Jan. 12 2008
By Curtis R. Rierson - Published on Amazon.com
Format:Paperback
"Pure Animation" was an impulse buy that I did not regret. I am a motion grapics designer by trade, so the topic instantly drew me in. If you are a huge fan of Shiloh, Loyal Kaspar, MK12 like I am, you'll really enjoy this book. It's cover-to-cover eye candy that will inspire you to try to mimic the images you see on the page on your own screen. Each designer's project is broken down to the inital brief and then displayed through beautifully rendered images of the related spot. The process of actual technique is pretty vague, though. They do cover some basic workflows and show what hardware/software was used. I was hoping there would be a dvd supplement with actual files of the spots profiled, but I guess that is what the web is for, right? All in all, a great read and good dose of inspiration for designers in a creative block. Cheers!
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