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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter [Kindle Edition]

Seth Godin
4.4 out of 5 stars  See all reviews (7 customer reviews)

Print List Price: CDN$ 30.95
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Sold by: Penguin Group USA
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Product Description

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.

Product Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. 

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Product Details

  • Format: Kindle Edition
  • File Size: 968 KB
  • Print Length: 224 pages
  • Publisher: Portfolio; New edition (Nov. 12 2009)
  • Sold by: Penguin Group USA
  • Language: English
  • ASIN: B00316UMS0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #19,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Whats your Purple Cow Oct. 21 2013
By wayde
Format:Hardcover|Verified Purchase
Easy to read as all Seth Godin's books are, not always easy to implement. So many of his other books are references to this book. a must read if you market any service, product or business. Look past when it was published and see the gems that are still relevant in 2013.
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5.0 out of 5 stars Faaaantastic! Sept. 5 2013
By TyKeJa
Format:Hardcover|Verified Purchase
This was my first read from Mr. Godin. A great book with many ideas causing you to think about your own product or business. It really pushes you to think outside the box.
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5.0 out of 5 stars Don't read this book, study it. Sept. 20 2014
Format:Kindle Edition|Verified Purchase
A must read book for anyone who owns a business or wants to own one.
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4.0 out of 5 stars Four Stars Oct. 5 2015
Format:Hardcover|Verified Purchase
nice quick read, some good ideas.
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