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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Seth Godin
Average Customer Review: 5.0 out of 5 stars  See all reviews (2)
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From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers... Read More

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