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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Seth Godin
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular... Read More

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