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Purple Cow: Transform Your Business by Being Remarkable Audio CD – Audiobook, Unabridged


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Product Details

  • Audio CD
  • Publisher: Your Coach Digital; Unabridged edition (Sept. 27 2011)
  • Language: English
  • ISBN-10: 1596597585
  • ISBN-13: 978-1596597587
  • Product Dimensions: 13.3 x 2.5 x 15.2 cm
  • Shipping Weight: 68 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (112 customer reviews)
  • Amazon Bestsellers Rank: #326,905 in Books (See Top 100 in Books)

Product Description

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

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Customer Reviews

4.0 out of 5 stars

Most helpful customer reviews

5 of 5 people found the following review helpful By K. Sampanthar on May 9 2003
Format: Hardcover
Seth Godin's newest addition to his fold is an amazing exploration of how to market innovative ideas. A "Purple Cow" is something remarkable that people deem news worthy and are excited to talk about. It stands out in a sea of ordinary cows (moo!).
I have been reading many books recently on Word of Mouth marketing and Buzz, and Godin's Purple Cow fits nicely into any marketing plan for innovative products and services. Godin is a fan of new ideas, he has a passion for them, something he defines as "Otaku" (Otaku is a Japanese word that defines something that falls between an obsession and a hobby). Previously he has written about Idea Viruses (a.k.a. memes, ideas that spread from person to person) and permission marketing. His new theme ties in nicely with the ideas from both of those books.
In this book he summed up everything I had been reading about Word of Mouth and how to go about marketing a new innovation. I have been working on a new product and developing a business plan to start my next company. As soon as I read Godin's book I realized it crystallized everything that my product stood for. I took up his offer of purchasing 12 of his "Limited Edition" Purple Cow books that came in Purple Milk Cartons and I have been giving them away with my business plan, since it explains so succinctly what I am aiming for with my product.
Other books that complement this one are: The Anatomy of Buzz - Emanuel Rosen, Unleashing the Idea Virus - Seth Godin, Creating Customer Evangelists - Bill McConnell, Jackie Huba and The Tipping Point - Malcolm Gladwell.
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1 of 1 people found the following review helpful By C. Blakely on Feb. 25 2004
Format: Hardcover
At the beginning of this book (which I only purchased because it was a 'buy two for reduced price' deal) Seth Godin goes to great lengths to describe how, during a vacation in Europe, he was admiring a field of Holstein cows and was suddenly inspired to consider what an impact a purple cow would have in the herd of black and whites.
What a pity there is a well known brand of European chocolate whose packaging has been branded with purple cows for many years. May I suggest his divine inspiration came not in the lush valleys but in a candy store, safe in the knowledge that the majority of his American readers would not make the connection? The book looks like it is the history of the chocolate company! I'm afraid after this self-congratulatory paragraph I was left with very little faith in any other 'original thought' this particular author might dazzle us with, but as I suspected, there was little realisation of any originality in the entire book. As they might say in certain parts of Europe, "Qu'elle surprise!"
This book is merely a Harry Beckwith Wannabe. With purple spots.
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1 of 1 people found the following review helpful By James Sadler on Jan. 14 2004
Format: Hardcover
This is a not highly originally book which is apparently using a gimmicky title and cover to make itself stand out. I'm not sure why because Seth Godin has written better books and it's not like he necessarily needs to go the gimmicky "look-at-me, look-at-me" route to sell books.
All Godin has done here is write a book on branding an positioning. Godin is trying very hard here to sell us on the idea that what he suggests is new and different and that the old ways of marketing do not work. Hate to tell him this, but talk to people who are genuinely out there fighting for customers in the marketplace and you find that the old ways still work quite well. P&G has managed to stay pretty successful (not that they don't have an occasional bump in the road) sticking to a tired-and-true marketing formula, as have many other companies.
This book is simply about product or service differentiation that attracts attention (as a purple cow in a field of brown ones would). It's not necessarily new and different, and some of his example s may well be flawed. For example, JetBlue is a marvelous success (and I wish that would come to our part of the country), but all they did was build on the Southwest Airlines template for success. JetBlue also had the marked advantage of being one of the best financed start-ups in airline history. I think their success is more the result of good management more than anything else. And for the most part, Godin seems to use examples of companies that are now well-established in the marketplace, e.g., Starbucks, HBO and Krispy Kreme. While I think he's use of JetBlue does not necessarily support his premise, at least it is a relatively new entity. Why did he not use more examples of newer companies?
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1 of 1 people found the following review helpful By Amazon Customer on Dec 17 2003
Format: Hardcover
I have never met this guy Seth Godin, but I know this guy. I have worked with and gone to school with people just like this Seth Character. They like to say provactive things like "Marketing is Dead" and come up with catch phrases (Sneezers) that seems to gain them immediate attention. However, when you start analyzing what has been written the realization quickly hits home that nothing has been said at all. Merely Vapor-ware or in this case Vapor-ideas.
For those of us who look back at that phrase and to the whole Dot.Com era and cringe at the foolishness of people who were trying to rewrite the rules of business with their gimmickry and catch phrases, I present you Purple Cow. For this book is to Marketing what the DotCom era was to Business, which is in a word a BUST.
I also like that fact that most of the people that praised the book on the back cover, were coincidentally the very same people that Seth praised in his book for having that special Purple Cow quality...(How about a catch phrase of my own)...I guess this book will appeal to some people, but I guess I am just Lactose intolerant...Ha
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