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The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.See all Product Description
gives an interesting perspective to look at the projects, companies and salesPublished 6 months ago by OOD
Another brilliant book by Seth Godin. The principles of this book truly outline the fundamentals of what's required to stand out from the crowd in todays marketplace.Published 21 months ago by Kyleobrien
Loved this book so much that I bought copies for other people.
It has some examples that, while dated, came true. Read more
I'm not really one to waste a lot of time, so on the commute to work I love to listen to books on CD. Read morePublished on July 7 2012 by radiantrose
Seth Godin is a master at irreverent expression of truths. Does a great job of surfacing the obvious that is not obvious until he surfaces it. Sheesh what a sentence. Read morePublished on April 4 2009 by Joseph Seiler
I feel suckered. Godin must be a clever marketer to have swindled me out of $15. There is nothing in this book that is remarkable. Read morePublished on July 19 2004 by Earl G. Hamilton
There is nothing remarkable about Godin's book on being remarkable. All the info in this book is basic business sense. I am an artist.. Read morePublished on June 18 2004 by a reader
I read an excerpt from this book in Fast Company and had to buy this and the accompanying "99 Cows". Read morePublished on June 4 2004