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Product Details

  • Audio CD
  • Publisher: Your Coach Digital; Unabridged edition (Sept. 27 2011)
  • Language: English
  • ISBN-10: 1596597585
  • ISBN-13: 978-1596597587
  • Product Dimensions: 14.7 x 13.5 x 2 cm
  • Shipping Weight: 68 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (112 customer reviews)
  • Amazon Bestsellers Rank: #269,130 in Books (See Top 100 in Books)


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First Sentence
Marketers for years have talked about the five Ps of marketing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5 of 6 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on Jan. 14 2004
Format: Hardcover
Purple Cow is probably the most overrated business book published in 2003.
Let me save you money and time. Read the summary below rather than buying and reading this book:
Marketing should begin with a differentiated product or service that gets attention (like a purple cow does among a field of brown ones). Be sure that those who care deeply about that differentiation learn about your product or service (as Krispy Kreme does by providing free donuts when it opens a new store). Those who care will e-mail and tell everyone they know (the ideavirus concept Mr. Godin has written about before). Keep adding new differentiated enhancements to your product or service (pretty soon you don't find a purple cow so interesting). Start looking for totally new business models that provide a breakthrough like your first purple cow did. Don't waste your time and money on advertising. Alternatively, it's dangerous not to do this because your product or service will be lost among all of the other brown cows (undifferentiated offerings).
I congratulate Mr. Godin on his marketing skill. Turning these few old saws with a few new examples into a best seller is outstanding marketing. Otherwise, I would grade this book as a one star effort. It will only be of value to those who have never read anything about the power of business model innovation. To learn how to do successful business model innovation, you will have to look elsewhere. I was particularly disappointed that he relied on examples that are so old. Starbucks, HBO and Krispy Kreme, for instance, haven't done a business model innovation in years. Only the JetBlue example is recent. Yet the world is full of new examples he could have talked about.
Actually, the book's key metaphor is flawed.
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By Kyleobrien on Feb. 11 2014
Format: Hardcover Verified Purchase
Another brilliant book by Seth Godin. The principles of this book truly outline the fundamentals of what's required to stand out from the crowd in todays marketplace.
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Format: Paperback Verified Purchase
Loved this book so much that I bought copies for other people.

It has some examples that, while dated, came true. The message of the book will stand the test of time.

Read it now!
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Format: Audio CD Verified Purchase
I'm not really one to waste a lot of time, so on the commute to work I love to listen to books on CD. As I have a part time on-line business, I appreciate insights and knowledge from others. I find Seth Godin extremely good at both. He knows how to put it in easy to understand language that makes you say, "I get it"!

The Purple Cow is about how to be remarkable and so outstanding in your field that you become a hub of profitability and you are viewed as an innovator. People want what you have because it is different and surprising. Godin gives plenty of examples of purple cows in his book and it sparks interest and ideas within you.

If you are a forward thinker, you will enjoy the book because it inspires you to take action of your own to be remarkable in whatever you do, to become a purple cow!
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11 of 13 people found the following review helpful By a reader on June 18 2004
Format: Hardcover
There is nothing remarkable about Godin's book on being remarkable. All the info in this book is basic business sense. I am an artist.. how can I possibly sign my name to a painting that I do not feel is original or remarkable?? Anyone who starts a business knows the info in this book. If you didn't think your product was better than others why on earth would you have launched it? Unless you are like really, really dumb.
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5 of 5 people found the following review helpful By K. Sampanthar on May 9 2003
Format: Hardcover
Seth Godin's newest addition to his fold is an amazing exploration of how to market innovative ideas. A "Purple Cow" is something remarkable that people deem news worthy and are excited to talk about. It stands out in a sea of ordinary cows (moo!).
I have been reading many books recently on Word of Mouth marketing and Buzz, and Godin's Purple Cow fits nicely into any marketing plan for innovative products and services. Godin is a fan of new ideas, he has a passion for them, something he defines as "Otaku" (Otaku is a Japanese word that defines something that falls between an obsession and a hobby). Previously he has written about Idea Viruses (a.k.a. memes, ideas that spread from person to person) and permission marketing. His new theme ties in nicely with the ideas from both of those books.
In this book he summed up everything I had been reading about Word of Mouth and how to go about marketing a new innovation. I have been working on a new product and developing a business plan to start my next company. As soon as I read Godin's book I realized it crystallized everything that my product stood for. I took up his offer of purchasing 12 of his "Limited Edition" Purple Cow books that came in Purple Milk Cartons and I have been giving them away with my business plan, since it explains so succinctly what I am aiming for with my product.
Other books that complement this one are: The Anatomy of Buzz - Emanuel Rosen, Unleashing the Idea Virus - Seth Godin, Creating Customer Evangelists - Bill McConnell, Jackie Huba and The Tipping Point - Malcolm Gladwell.
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7 of 8 people found the following review helpful By Earl G. Hamilton on July 19 2004
Format: Hardcover
I feel suckered. Godin must be a clever marketer to have swindled me out of $15. There is nothing in this book that is remarkable. It's common sense: in order to be successful, you need a remarkable product. Well, duh.
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