Pyromarketing [Hardcover]

Greg Stielstra (Author)

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Product Details

Hardcover: 256 pages
Publisher: Collins Business; 1 edition (Sep 1 2005)
Language: English
ISBN-10: 0060776706
ISBN-13: 978-0060776701
Product Dimensions: 21.3 x 14 x 2.5 cm
Shipping Weight: 386 g
Amazon Bestsellers Rank: #702,091 in Books (See Top 100 in Books)

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Product Description

Book Description

The Passion of the Christ grossed more than $551 million in its first nine weeks despite an R rating, English subtitles, the lack of a major distributor, and a comparatively modest marketing budget.

The Purpose-Driven® Life, a book by a Southern Baptist minister known primarily in religious circles, has sold more than 22 million copies and is the best-selling hardcover book in American history!

How did they happen?

The best way to understand the marketing process, from the way products are adopted to how promotional messages are sent, received, and spread, is to think of it as fire.

Imagine you're lost in the freezing wilderness. This represents the marketplace and forces you to acknowledge the seriousness of your challenge.

You must start a fire to survive. This means selling your product or service. Nothing else matters. Not awareness or mind share. Cancer has awareness, but nobody wants it.

And you have one match. This represents the finite nature of your marketing resources, be they time, money, or people. You get one shot. So make it count.

Hard science from psychology, sociology, and biology illustrate why PyroMarketing works. The science of a campfire and the steps to building one provide a metaphor making it easy to remember and apply.

Rather than trying to break through the media cacophony with bolder, louder, and more intrusive tactics, PyroMarketing allows you to tap the passion, integrity, and loyalty of the customer to drive exponential sales growth, build passionate brand identification, and foster lifelong customer relationships.

About the Author

As senior marketing director for the Book Group at Zondervan, the world’s leading Christian publisher, Greg Stielstra studied what was driving books and products to succeed at exceptional levels in today’s consumer marketplace. He explored the subtle differences that distinguished the winners from the losers, and four principles emerged. Those principles define PyroMarketing.

Stielstra has promoted more than 750 books, including twenty #1 bestsellers and eight books that have sold more than a million copies. He has degrees from Central Michigan University and the Aquinas School of Graduate Management. He lives in Ada, Michigan, with his wife, Amy, and their three children.

Inside This Book (Learn More)

First Sentence
The movie Blast from the Past opens in Los Angeles, where, in 1962, amid the heightening tensions of the Cuban missile crisis an eccentric inventor named Calvin whisks his pregnant wife to the safety of the bomb shelter he built beneath their backyard. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 3.9 out of 5 stars (27 customer reviews)

8 of 8 people found the following review helpful

5.0 out of 5 stars Stop wasting marketing money, Oct 11 2005

By John Sawyer "Marketing book maven" - Published on Amazon.com

This review is from: Pyromarketing (Hardcover)

A 20th century retailer named John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Greg Stielstra's book will help keep you from wasting any of your marketing budget. Forged in the challenging world of publisher marketing, the concept of this book is built around the metaphor of starting a fire. Stielstra starts by pointing out the need to isolate the group of consumers most likely to buy. He calls this primary target audience the "driest tinder." Then, instead of spreading your marketing funds broadly, he encourages you to focus your marketing resources on this group (touch them with the match) by giving them a product experience. Then, you "fan the flames" of their enthusiasm by enabling these consumers to become product evangelists. Finally, you collect the consumer data (save the coals) so that the next time you want to communicate with this audience, you can do it effiently.

I read a lot of marketing books. Some are full of philosophical fluff. This one is extremely practical. As technology continues to advance, it will confirm the brilliance of Stielstra's approach by enabling us to follow his advice more cost-effectively. I wholeheartedly recommend this book.

John Sawyer

Chief Strategy Officer

Grey Matter Group

7 of 7 people found the following review helpful

5.0 out of 5 stars Book Marketing Expert Lights Fire Under Old Idea of Mass Marketing, Oct 8 2005

By R. Scott Lorenz "(Book Publicist)" - Published on Amazon.com

Amazon Verified Purchase(What's this?)

This review is from: Pyromarketing (Hardcover)

If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday and the wide use of devices such as TIVO what's a marketer to do?

In PryoMarketing readers will learn to begin a marketing campaign with the most likely customers who Stielstra calls the "driest tinder." With numerous references to "fire" throughout the book the point he drives home by using the analogy is that in order to start a fire you don't try to light a log on fire you light the "driest tinder" or the people most likely to be interested in your product or service.

Stielstra discusses in great detail the successful application of this technique in the promotion of Mel Gibson's "Passion of the Christ" and Rick Warren's "The Purpose-Driven Life."

As a book publicist and book marketing expert myself, I can attest to the importance of the valuable information found in PryoMarketing.

Scott Lorenz

President

Westwind Communications

www.westwindcos.com/book

7 of 7 people found the following review helpful

5.0 out of 5 stars I love this book!, Dec 8 2005

By Josh Hunt - Published on Amazon.com

This review is from: Pyromarketing (Hardcover)

I love this book!

It is timely, practical, and relevant. It must makes sense.

Plus, you get sample the book if you are skeptical at the author's web-page at [...] The entire, unabridged book is available for download in MP3.

I have read a lot of books on marketing. This one has changed my approach.

› Go to Amazon.com to see all 27 reviews 3.9 out of 5 stars