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Qualitative Media Analysis Paperback – Mar 21 1996


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This book is for students and professionals who seek an integrated approach to the actual conduct of document analysis. Read the first page
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Amazon.com: 1 review
Great methodological handbook Aug. 23 2011
By Jason Miller - Published on Amazon.com
Format: Paperback Verified Purchase
Altheide provides a great introduction to Qualitative Content Analysis. He provides step-by-step instructions that even beginners can follow to quickly start their own projects. He also provides examples to help the novice through the process. The only negative I would add is that the book is a little dated now. It doesn't take into account more modern ways of viewing media (such as on the internet) and still advises to use VHS tape to record.


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