This player has a nice LCD and looks great, you can tell you are watching blu ray in high definition, I usually don't use computer animation to test picture quality but can't help but to admire how "crisp" they look.
I have a few disc playing DTS-HDMA and it was able to decode or at least grab the downmix from it. I have tested the HDMI picture it works just fine, 1080P compatible. But I have not tested the HDMI audio whether it can pass the downmix or bitstream (I think not likely), there appears to be no options to toggle this. In most cases this is not an audiophile's player.
I noticed it seems to load BDs faster than my standalone BD player, which was Sony's 2009 model.
Although it may seem pointless, one of the reason I bought this player is because it comes with composite A/V cable output, which is important to send the picture to a car A/V system, or you go to a hotel with an older TV. It also comes with home and car adapter and a nice fitting carrying case/bag. You can convert the carrying case to strap behind a headrest in the car; I think it's a pretty crude setup, and there seem to be no room to plug in the side connectors with the unit sitting in the bag. A little flap that opens on the side of the case to make these connections would have been nice.
The built in speakers is a bit weak, as in not very loud, but still stronger than most laptop speakers by a margin, and it should work fine in a quiet environment. There are 2 headphone jacks which is a nice touch, be prepared to crank the volume control all the way up, the player plays full dynamite range so the dialogue is a bit soft and explosion is still loud, as intended. But I am concerned if the volume might be too soft on an airplane, but then again you are stuck on the plane with your own 10" screen and watching blu ray, I figure you are already ahead of most passengers. One might need to shop around for headphones with more sensitivity.
I have hooked up the headphone jack via a Y cable to stereo receiver, this is completely analog, the amount of hiss is acceptable unless you press your ears to the tweeter of your main speakers. I have experienced no buzzing. I have also used the A/V output in my car with good results.
A couple of things "cons" I noticed, the battery is not replacable, not officially anyway, but it is lithium so it should last nicely.
And it says do not charge using the car adapter. There is a charge/OFF/ON, so the car adapter can still power the player in ON position indefinitely.
In conclusion, this is a pretty nice product and surprisingly from a entry level brand like RCA. Still a hefty price tag for some. Most people who has not seen HD played on a small LCD like this will argue you cannot tell between DVD and BD, maybe if you walk 4 feet away, but I can definitely tell the difference. Target seems to have good customer service, but I won't be bringing it back unless something goes very wrong soon.
EDIT: Aug 18. I noticed the unit has problem playing the sound of a few Universal movie titles with DTS-HD-MA sound track (King Kong, Death Race, HellBoy 2), I would only get sound on the left side only on those movies. I went on the website ([...]) and found a new firmware which I put on a USB stick. This fixed the problem. The firmware was not there when I first bought the unit.
I put in the my latest blu-ray - Avatar (2009), the jungle detail looks amazing, especially when the chopper first fly in to drop off the Avatars. I will have to try the included DVD to see the PQ differences. For equipment reference I have a 54" Panasonic Plasma for my "regular" viewing.
The only problem I have now with Quantum of Solace which have 4 vertical thin lines on the screen. The problem seem to only be with this title, I tried other Fox titles and doesn't have this problem.