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With this book, social marketers can now answer that naggingquestion from the CEO and CFO:
“How can we use this new social media channel mosteffectively to drive more revenue, profit, brand and share athighest RIO and least risk?”
The concepts in this book can be applied to any social marketingchannel and any combination of traditional and social media. Theauthors build a Media Engagement Framework that applies directlyto:
RIO of Social Media is truly global in nature presentingcase studies from around the world including Dell (Europe), Comcast(North America), Guinness Anchor Berhad (Malaysia) and MicrosoftAsia Pacific. With this range of cast studies, the reader will beable to apply these concepts to their business whether they arebased in New York, Shanghai, London or Sydney.
The book presents with an 8-step process to strategize, develop,implement and measure an effective social marketingstrategy.
Steven W. Groves is the CEO and lead consultant forSocial Marketing Conversations. As author, podcaster, blogger anddigital polymath, he has worked with some of the most remarkablebrands in social marketing and social media. He has consulted witha wide range of global industries on marketing and businessdevelopment needs—consumer product goods companies, authorsand publishers, real estate professionals, non-profits, banks andsoftware companies. A sought-after speaker, Steven opened the 2010Phoenix SCORE Social Media Conference, the “Social &Traditional Marketing” track for the 2010 Online MarketingSummit and the Arizona Small Business Association (ASBA) SocialMedia Symposium in 2009. He has lectured for ASU in theBarrett’s Honors College for Entrepreneurial Education.
Jerry Dimos is a Partner with The LiTMUS Group heading upthe Singapore office. With more than 15 years of managementconsulting experience centered on strategy, growth and performanceimprovement programs for Fortune 500 companies, he has deliveredsuccessful projects across Asia Pacific playing major roles inimproving the performance of complex, global organizations,delivering strategic and operational improvements within thebanking, insurance, energy and consumer products sectors. Jerry hasan MBA from the Chicago Booth Graduate School of Business, aMasters from the School of Engineering, University of Sydney andPost Graduate Degree in Information Technology from the Universityof Technology, Sydney. Jerry is a Chartered Management Accountant,a Certified Management Consultant and has been a contributor tomany industry standards.