Ford Harding is the president of Harding & Company, which trains professionals to win new clients. His books are required reading for certification by the Society for Marketing Professional Services. His articles have appeared in Harvard Business Review, the Wall Street Journal, and elsewhere. He lives in Maplewood, NJ.
Every professional service provider or consultant should own this handy marketing guide. Concise and smoothly written, it delivers essential information without beating around the... Read morePublished on May 19 2004 by Rolf Dobelli
When I started my business, I wasn't sure how to begin marketing, and ordered this book. I believe it is the only book I will ever need. Read morePublished on Feb. 5 2002 by "justiss"
For sales that are not to complex this is an outstanding read covering the basics of lead generation and relationship building. Read morePublished on Oct. 10 2001 by Robert Burns
The author has a great style and offers much more that theory.This is a well written pratical guide on how to... read it!Published on Oct. 8 1999 by dcl730 (firstname.lastname@example.org)
Providers of professional services share a common problem -- that of maintaining a continuing flow of new business opportunities. Read morePublished on Jan. 7 1999
As a solo practioner, this book has helped me market myself and attract new clients. It is the single best book I have found on marketing for a small business. A must!!Published on Oct. 28 1998
What is a rainmaker?
Rainmakers have the ability to gain access to decision makers while they have high concern about confidentiality and are still in the process of... Read more