From Publishers Weekly
The name "Ralph Lauren" instantly conjures dashing men and refined women dressed in preppy clothing, riding horses or playing croquet. McDowell, a fashion writer for London's Sunday Times, tells the fashion giant's life story with dozens of photographs, many from the Laurens and others from Lauren's company's archive. The book covers Lauren's Bronx childhood (he was born Ralph Lifshitz and changed his name in his teens) and the path to his fashion empire, which now brings in $2 billion a year. Throughout, McDowell emphasizes the spirit of Lauren's clothing, which, he says, stands for "much of what Americans and the rest of the world consider important aspects of his country's culture and life." The text is fawning (McDowell regards Lauren as possessing a "protean genius") and comprehensive (e.g., he explains the logistics of one of Lauren's fashion shoots, on a private ranch in Hawaii, which used lion cubs and a zebra as props). The photographs of Lauren all fit the mold of the all-American hero: in one shot he's wearing a cowboy hat, riding in a jeep with his family; in another, he and his wife, Ricky, wade in the ocean, arms around each other; in yet another, the khaki-clad designer thoughtfully examines a piece of clothing alongside his colleagues. . They're all oozing with preppiness and Americana, making this a fine tribute to the man who made it cool for guys to wear pink. (Feb.
Copyright 2003 Reed Business Information, Inc.
--This text refers to the
Hardcover
edition.
Book Description
This lavish book gives the inside story on the fashion icon, Ralph Lauren, one of the world's greatest designers. Ralph Lauren is the first designer in the history of fashion to create clothes so archetypal of their time and place that they have almost come to symbolise a nation. Largely ignoring the vagaries of fashion change, he has taken the best of the past and recast it for the present and in so doing has given international cachet to the weft and warp of American life. Colin McDowell not only tells the life story of Ralph Lauren - his beginnings as a tie salesman to the opening of his first store in New York - but he examines the roots of Lauren's Americana and what has inspired him. Colin McDowell has been given unprecedented access to the behind-the-scenes world of Ralph Lauren along with the full support of the designer, his family, friends and colleagues. This book is a celebration and an exploration of the themes that have inspired him and provides a deep insight into the man behind the style.