- Hardcover: 352 pages
- Publisher: Dorling Kindersley Ltd.; 1 edition (Oct 21 2003)
- Language: English
- ISBN-10: 078949647X
- ISBN-13: 978-0789496478
- Product Dimensions: 25.1 x 19 x 2.5 cm
- Shipping Weight: 1.3 Kg
- Average Customer Review: 3.2 out of 5 stars See all reviews (45 customer reviews)
- Amazon Bestsellers Rank: #398,826 in Books (See Top 100 in Books)
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Product Details |
Product Description
From Publishers Weekly
After decades with Knopf, influential management guru Peters switches to DK in an effort to "reinvent the business book," and while the results don't quite live up to the hyperbole, the new publisher allows for a looser design strategy that complements the author's increasingly stream-of-consciousness writing. Gray dotted lines lead from the main text to sidebars topped with category-identifying icons, and words' size, color and even typeface refuse to stay stable within a single sentence. (Design is clearly on his mind; one of the book's best passages is a rant against the poor ergonomics of the desk chairs in hotel suites.) The book's themes are mostly the same ones Peters has been developing since 1997's The Circle of Innovation and its follow-ups: small professional service firms are the wave of the future, successful companies sell dreams instead of products, and so on. Some of his ideas, like the unlimited potential of the Internet, have begun to wear a bit thin, while others need overhauling thanks to the recession. There are strong chapters on the spending power of women and the need to restructure the American education system, but not all the new twists are as satisfying. He takes on the 9/11 attacks in two business analogies: while the first interpretation of 9/11-small improvisational teams succeed against bloated infrastructures-rings true, many readers may find the second conclusion ("the Age of Large Numbers of Human Beings Crammed into Tall Towers is over") a bit tactless. But give Peters credit for being willing to stick his neck out, and expect loyal readers to follow him down this path once again.
Copyright 2003 Reed Business Information, Inc.
Copyright 2003 Reed Business Information, Inc.
Book Description
Management guru Tom Peters once again re-defines business thinking with Re-imagine! - a passionate wake-up call and call to arms for the business world, educators, and society as a whole. Written in Tom's inimitable style, with visionary full-colour design that sets out his new philosophy with extraordinary clarity, Re-imagine! examines how the business climate has changed, and explores radical ways of overcoming outdated, traditional company values. Perceptive, provocative and forward-thinking, Re-imagine is packed full of guidelines for re-invention.
Re-imagine the way you work, you can't afford not to!
Inside This Book
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First Sentence
On September 11, 2001, a tiny band of Internet-savvy fundamentalists humbled the world's only superpower. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
On September 11, 2001, a tiny band of Internet-savvy fundamentalists humbled the world's only superpower. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Interesting but hard on the arm muscles,
By
This review is from: Re Imagine (Hardcover)
This is a wild collection of Tom Peters thoughts culled from his portfolio of Powerpoint slides.I particularly liked the Chapter on Education - both the current workforce & the future workforce. For all the boasting he made about his new partnership with Dorling Kindersley, I found the book too heavy, and the key "Contrast" Summary tables at the end of each Chapter were printed White feint on a bright Red background - very hard to read - DK should know better.
5.0 out of 5 stars
the greatest business book of the year (no really!),
By
This review is from: Re Imagine (Hardcover)
As a budding entrepreneur I've read a lot of business books in the past 4 years. So I can't quite understand how it is that I've never read a tompeters! book until now.From other reviews I've seen here, it would appear that some of the material is an updated version of stuff that's been said/written/blogged before - but really, so what? This is an absolutely fantastic book that covers so much ground. Design, boomers, marketing to women, sales, Talent, branding and of course the future. This is not only crammed full of content it is an absolute pleasure to read. The design of this book is wonderful - not at all what you'd expect for a 'business' book. I normally read with a highlighter, you know 'just the important stuff' to aid re-reading & wisdom-retention. That's the only bad thing about this book - you can't shorten it, summarise it or give the highlights. There's just so much on every page. Examples, stories, links to books or people or web pages. The future is going to be vastly different than most of us have been preparing for - there aren't many better guides than tom peters (seth godin, dan sullivan & ricardo semlar would be my pick alongside tp) Read this book. Please! And then read lovemarks.
2.0 out of 5 stars
Well...DUH!,
By Gene's Little Secret (Parlin, NJ United States) - See all my reviews
This review is from: Re Imagine (Hardcover)
Peters's brilliant "new" idea about "re-inventing" business? Technology! Specifically, using the web and wireless communications to speed things along, eliminate middle men, and sift through unneccessary bureaucratic clutter.To say this isn't necessarily a new idea would be understating the situation, but what is really frustrating is that Peters seems intent on reiterating this non-revolutionary ideal, over and over and over and over and over, ad-nauseum, throughout the tedious 256 pages that comprise this book. Additionally cumbersome is the flipped-out way the book is designed. Much style over substance here, and it seems as if the publishers of this book might be taking some sadistic pleasure in making it as difficult to read as possible. While I enjoy most DK books (travel guides, reference, etc...), the subject matter here is an ill-fit for their style of publication. I was terrifically disappointed with this book and would advise anyone I know who wanted to learn more about the world of modern business to look elsewhere for substancial information.
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