- Paperback: 144 pages
- Publisher: PM Press (April 1 2010)
- Language: English
- ISBN-10: 1604861975
- ISBN-13: 978-1604861976
- Product Dimensions: 21.6 x 14.2 x 0.9 cm
- Shipping Weight: 181 g
- Amazon Bestsellers Rank: #409,573 in Books (See Top 100 in Books)
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Product Details |
Product Description
Review
“Yo organizers! Stop what you are doing for a couple hours and soak up this book!" —Chuck Collins, senior scholar, Institute for Policy Studies, and author, Economic Apartheid in America
“Re:Imagining Change is such an incredible resource! This is a book to consume, to go over meticulously, mark up, share with friends, and keep within arm's reach on the shelf.” —Adrienne Maree Brown, executive director, The Ruckus Society
"Brilliant and invaluable." —David Korten, board chair, YES! Magazine, and author, The Great Turning: From Empire to Earth Community
"The book offers organizers and advocates a new and necessary way to understand and transform the impact of stories on our public life." —Malkia Cyril, director, Center for Media Justice
Product Description
An inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization, smartMeme, this unique exploration provides progressive activists with the tools to get stories into the media, build successful campaigns, and connect with other organizations the world over. Providing resources, theories, hands-on tools, and illuminating case studies for the next generation of activists, this resource shows how culture, media, memes, and narrative intertwine with social-change strategies and offers practical methods to amplify progressive causes in popular culture. A summation of the smartMeme approach, this study in memetics provides practical exercises to augment movements for justice, ecological sanity, and transformative social change.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.0 out of 5 stars (2 customer reviews)
13 of 13 people found the following review helpful
4.0 out of 5 stars
great social change strategy, May 5 2010
By James Generic - Published on Amazon.com
This review is from: Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World (Paperback)
When you're trying to change the world or or challenge some powerful people, one of the first questions you'll ask is, "How?" There's all kinds of schools of thought, from the Saul Alinskys, to the trainings like GRO, so when I first came across the smartMeme folks years ago at a conference, I sort of put them in the back of my head because they seemed a little wonkish. However, years later, I came across this book and decided to give it a shot since knowing some strategy in campaigns never hurts.This book, "Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world" by the smartMeme folks changed my mind. It makes sense. The basics is that when you're embarking on a campaign to win change, you need to redirect the overall story. For instance, in the whaling industry, if the dominant story is that whales are monstrous beasts and whaling is a romantic profession, your job is to change that story through attacking that story. Through various points of intervention, like where the decisions are made, where the story is consumed, where it is produced, you can get a story to the point where people see whaling, for instance, as a barbarous attack on mostly harmless creatures. Or changing the story of the conquest of native americans, bringing to abuses by large corporations by defaming their brand, or in general moving public opinion against a target or idea and for a group or idea by the use of story.
Pretty interesting stuff and a good read for anyone who's interested in thinking about strategies of social change and how to make things happen that make the world a better place.
2 of 8 people found the following review helpful
2.0 out of 5 stars
Not Too Imaginative, Jan 30 2011
By Vic - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World (Paperback)
I found this not very available as a stimulant to my imagination as a nonspecialist. It was too abbreviated - almost an outline. It may have more value for someone in the field, and I feel sure what it did say was true.
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