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Product Description
Product Description
Old rule: Your website is all about you.
New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
From the Inside Flap
You can do all this and more by tapping into the power of technology to create an effective marketing campaign for your services. Dan Gooder Richard’s REAL ESTATE RAINMAKER® Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost.
Packed with hands-on tips and simple techniques that work for novices and veterans alike, the REAL ESTATE RAINMAKER® Guide to Online Marketing is an indispensable tool for real estate professionals who want new solutions and proven ways to use the Internet to increase business. By combining the cutting-edge online strategies and time-tested offline marketing techniques in this book, you’ll have an effective, profitable marketing strategy up and running in no time.
Statistics show that almost three-quarters of all home buyers use the Internet during their search, yet hardly any buyers or sellers find their agent through the Internet. Those numbers prove that most agents are behind the technology curve and that only a few top sales agents have learned to take full advantage of the Internet. Not only can the Internet help you find buyers, but it can also help you find sellers! If you want to use the Internet to tap into a rich new vein of clients, this guide will show you how.
E-marketing isn’t the only way to generate business, it’s just an important piece in the whole marketing puzzle. The REAL ESTATE RAINMAKER® Guide to Online Marketing will show you exactly how to design and implement an e-marketing strategy that will complement your offline marketing plan, improve your brand recognition, and bring in more leads and sales than ever before!
Online or offline, there is one fundamental truth about the real estate industry: Most customers use the first salesperson they contact. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Not Just for Realtors!,
By Jane Rooney (Shepherdstown, West Virginia USA) - See all my reviews
This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)
WOW! I am so energized after reading Dan Gooder Richard's book, REAL ESTATE RAINMAKER GUIDE TO ONLINE MARKETING! I'm not in Real Estate but in Retail with a store front as well as a website. I plan to use Richard's book as my bible for online maketing. Just wait. My website will be topnotch!!
5.0 out of 5 stars
Real Estate Online Marketing Made Simple,
By A Customer
This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)
For once Dan Gooder Richard has boiled the complex world of real estate online marketing down to simple strategies novices and experts alike can put to use. This book is easy to understand and best of all it's practical. I would highly recommend this book to all levels of agents and brokers who would like to boost their online marketing efforts.
5.0 out of 5 stars
Dan Richard's Second Book Is Great,
By "dancinspaze" (Dallas, Texas) - See all my reviews
This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)
Dan Gooder Richard really nails it with this second book. His first book was all about advertising and direct mail. This new book is all about websites and e-mail and how to use them for advertising. At last, the second half of the real estate marketing story has been told. There are so many helpful hints in this book that it is hard to keep track. You have to read it a second and third time to really absorb everything. This is a must read for anyone interested in real estate marketing or marketing in general as the tips could be applied to many industries.
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