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Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work Paperback – May 1 2008


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Product Details

  • Paperback: 288 pages
  • Publisher: Rockport Publishers (May 1 2008)
  • Language: English
  • ISBN-10: 1592534279
  • ISBN-13: 978-1592534272
  • Product Dimensions: 23.5 x 1.9 x 28.6 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #649,251 in Books (See Top 100 in Books)

Inside This Book (Learn More)
First Sentence
My favorite logos inside this book are the AA Dove (page 132), Water Exhibit (page 240), and Charity Ride (page 34) logos, for three entirely different reasons. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews

By KA on Feb. 8 2011
Format: Paperback
Great resource book. Lots of these design collections exist but very few give any explanations of the designs, for which industry were they designed? why did they work? why were they chosen for the book? etc.

This book presents each logo in large and small formats (important considerations for designing logos, do they still work when shrunk down to B.card size? or blown up to billboard size?) and it has multiple professionals review each logo, pointing out details the reader may have missed, inside jokes or special messages relevant to the industry for which they were designed etc. They point out tired cliches and original ideas and suggest why either could succeed or fail depending on execution. Using multiple reviewers also allow the reader to experience dissenting opinions and alternate viewpoints when assessing the logos for themselves.

An excellent reference book for students of design and my teacher thought it was great too.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 6 reviews
17 of 17 people found the following review helpful
Speechless. May 9 2008
By Empty - Published on Amazon.com
Format: Paperback Verified Purchase
[I should start with the fact that I have a logo in this book.]

Excited and nervous at the same time, I flipped through to find that the book was pretty much as advertised -- critiques and analysis by 4 top creative minds on some 500 great logos! However, it seems that the book may have been rushed to it's completion. Not all the logos are critiqued by all 4 authors. And there's no explanation as to why that is.

Some logos only see a critique by as little as 1 of 4 authors. To me, what gave the book its charm was the idea that 4 different experts could give their own unique analysis and the reader could study their debate -- even participating in it to some degree. Left with 1 person's input, the reader loses any tension and the ability to decipher the group's thoughts -- leaving the reader less engaged.

So what was it that gave some logos more attention and others less? Was it that the publisher didn't allow enough time? Or was it that there was simply nothing to say? -- Which, ironically, in a Q&A at the beginning of the book with Margo Chase, when asked what is the worst thing she could hear from a client was, she answered "Nothing." Hmm.

Overall, I think that most people interested in logos are going to find this book pleasing and be happy with their purchase. It goes far and above the standard logo books that lack any dialog. I just wish that the concept had been followed through to it's completion. A small qualm in an otherwise good book.
11 of 11 people found the following review helpful
solid, but commentary becomes an issue June 6 2008
By J. Solak - Published on Amazon.com
Format: Paperback
I think this book succeeds where some others fail. For one, it's one step away from being a picture book of logos, which in some causes, tends to become a way to 'fish' for ideas when confronted with a design brief.

I like that the authors have commented on the work, though I don't necessarily agree with the comments. It's easy to look at the work post-production and say 'it would be better if...' The critics are not privy to the discussion that happened during the development process, and these discussions are what inform the work.

Unfortunately, for this book, some of the commentary is simply judgmental and unnecessary, and goes back to the personal taste of the judges. What makes design great, is that there are many individuals out there who can impart their level of aesthetic on the world. What would be the purpose if we all conformed to one person's aesthetic?

Overall, a good addition to your design collection. Would also recommend any of the Logo Lounge books.
Good Book Oct. 2 2013
By wendy - Published on Amazon.com
Format: Paperback Verified Purchase
Very nice book, by studying all kinds of logo from good to not so good, to learn how to design a unity logo. Ship took so long time, my class have started for 2 weeks but still did not got the book. Book alone is good, but shipping is really disappointment.
worth the wait June 19 2013
By Shaun Peterson - Published on Amazon.com
Format: Paperback
Waited a long time to get this and it still holds up to the test of time with the design world. Awesome commentary with good insight.
Highly Educational May 22 2013
By chigs - Published on Amazon.com
Format: Paperback Verified Purchase
Great way to develop your design eye and begin to understand what makes logos work the way they do. Very good for people who have a hard time with logos and great for those just starting out in their design career.


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