From Amazon
Move over Richard Blackwell--it's official: fashion guru Steven Cojocaru, the self-styled "cheese soufflé" of journalists and world-class name-dropper, has arrived.
People magazine's West Coast style editor and the
Today show's resident fashion correspondent has scored what few fashion pundits do: a dishy yet reflective autobiography, one that traces his Jewish Romanian roots in 1970s Montreal to rubbing elbows with Hollywood royalty. Cojocaru, who grew up on a steady diet of
Charlie's Angels,
Dynasty, and Cher (his "visual tsunami"), always felt he was destined for celebrity. Early on he recalls the important life lesson he gleaned at age 10: "Money talks, and I could be bought. And second lesson: Hair is everything." While he admits he rarely returns to Montreal, it's evident Cojocaru still loves the city of his youth, lavishing a full third of the book on his hometown, from booking one-hit wonder Laura Branigan for a local telethon, to covering star-studded parties for
Flare magazine (which Cojocaru dubs the "
InStyle of the North"). It was Cojocaru's disasterous gig as director of communications for Montreal's famed Just for Laughs Comedy Festival, though, that changed his life. JFL co-founder Andy Nulman told Cojocaru, "You shouldn't be promoting other people. You should be on television." The rest, as they say, is history. But history has rarely been this refreshing. Sure, Cojocaru serves up the dish and strips down the style of Hollywoods biggest stars. But it's his outrageous wit, breezy writing style, and self-deprecating humour that really shine. Besides,
Red Carpet Diaries is a must-read for anyone who needs to know how Donatella Versace mistook Cojocaru's flammable knee-length mink coat for an ashtray.
--Richard Burnett
From Publishers Weekly
"Television saved me from my brown-but-wish-it-was-fuchsia world," writes Cojocaru in his campy, kitschy homage to fashion and celebrity. The West Coast style editor for People, Cojocaru is a devotee of wearable wonders. His tastes are as outrageous as his wit, which he unleashes continually (e.g., Cher is a "visual tsunami"). The self-proclaimed "Halston of high school" was raised in Montreal in the 1970s by Jewish Romanian parents who were, overall, loving and supportive. He wasn't like other boys-his obsessions with his all-blue bedroom and Cheryl Ladd's hair were pronounced-but they accepted him as he was: shallow, semifreaky and unquestionably fun. Cojocaru's saving grace is his humor. He knows fashion is ephemeral, stars are fickle and reality checks are key. The boy who would be fashion king began his career writing style blurbs for People. His big break came when he landed on the E! network. So successful was his stint that he entered the promised land: the one-hour Oscar Fashion Review with Joan Rivers. Cojocaru, also Today's fashion correspondent, follows the Golden Globes, Cannes and the Oscars like a devoted pilgrim. En route, he drops gossip, A-list names and jabs at everything from industry payola to Meg Ryan's lips. From the inside scoop on Hollywood to enough zingers to placate the most starstruck reader, his book is dressed to thrill. Photos.
Copyright 2003 Reed Business Information, Inc.