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Reinventing Ketchup Hardcover – Sep 7 2000


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Product Details

  • Hardcover: 320 pages
  • Publisher: Viking USA (Sept. 7 2000)
  • Language: English
  • ISBN-10: 0670876844
  • ISBN-13: 978-0670876846
  • Product Dimensions: 0.3 x 0.3 x 0.3 cm
  • Shipping Weight: 789 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)

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Most helpful customer reviews

Format: Hardcover
This is an interesting little book. It tells the history of the Heinz ketchup empire, and offers up a serving of interesting facts and figures about the amazing condiment.
For example, in order to get ketchup out of a new bottle, most people pound on the bottom or use a butter knife. Both methods are inferior compared with the advice of the Heinz ketchup wizards. They say the "sweet spot" on the bottle to tap is on the neck, right where the "57" label is. And it really works!
Another fact is that there are not now or ever were really "57 varieties" of Heinz condiment products.
Though biased in favor of Heinz (who cares--it's about KETCHUP!), the book is a fun read. It gives us all the lowdown on the spicy condiment we all love but never think much about.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
1 of 1 people found the following review helpful
The History of Heinz Aug. 31 2000
By Mark Savary - Published on Amazon.com
Format: Hardcover
This is an interesting little book. It tells the history of the Heinz ketchup empire, and offers up a serving of interesting facts and figures about the amazing condiment.
For example, in order to get ketchup out of a new bottle, most people pound on the bottom or use a butter knife. Both methods are inferior compared with the advice of the Heinz ketchup wizards. They say the "sweet spot" on the bottle to tap is on the neck, right where the "57" label is. And it really works!
Another fact is that there are not now or ever were really "57 varieties" of Heinz condiment products.
Though biased in favor of Heinz (who cares--it's about KETCHUP!), the book is a fun read. It gives us all the lowdown on the spicy condiment we all love but never think much about.


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