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Reinventing Ketchup [Hardcover]

Ken Banta
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Sept. 7 2000
Documenting the hilarious ways Heinz and its lead product are going both global and local for the 21st century, the authors trace the story of Heinz's remake of one of the oldest and most successful brands on the supermarket shelf. National radio.

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Most helpful customer reviews
4.0 out of 5 stars The History of Heinz Aug. 31 2000
Format:Hardcover
This is an interesting little book. It tells the history of the Heinz ketchup empire, and offers up a serving of interesting facts and figures about the amazing condiment.
For example, in order to get ketchup out of a new bottle, most people pound on the bottom or use a butter knife. Both methods are inferior compared with the advice of the Heinz ketchup wizards. They say the "sweet spot" on the bottle to tap is on the neck, right where the "57" label is. And it really works!
Another fact is that there are not now or ever were really "57 varieties" of Heinz condiment products.
Though biased in favor of Heinz (who cares--it's about KETCHUP!), the book is a fun read. It gives us all the lowdown on the spicy condiment we all love but never think much about.
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Amazon.com: 4.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
4.0 out of 5 stars The History of Heinz Aug. 31 2000
By Mark Savary - Published on Amazon.com
Format:Hardcover
This is an interesting little book. It tells the history of the Heinz ketchup empire, and offers up a serving of interesting facts and figures about the amazing condiment.
For example, in order to get ketchup out of a new bottle, most people pound on the bottom or use a butter knife. Both methods are inferior compared with the advice of the Heinz ketchup wizards. They say the "sweet spot" on the bottle to tap is on the neck, right where the "57" label is. And it really works!
Another fact is that there are not now or ever were really "57 varieties" of Heinz condiment products.
Though biased in favor of Heinz (who cares--it's about KETCHUP!), the book is a fun read. It gives us all the lowdown on the spicy condiment we all love but never think much about.
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