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Religion, Media, and the Marketplace [Hardcover]

Lynn Schofield Clark


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Book Description

April 1 2007
Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms - in movies, such as Mel Gibson's "The Passion of the Christ", on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? In "Religion, Media, and the Marketplace", scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics included are how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths. At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

Product Details

  • Hardcover: 325 pages
  • Publisher: Rutgers University Press (April 1 2007)
  • Language: English
  • ISBN-10: 0813540178
  • ISBN-13: 978-0813540177
  • Product Dimensions: 23 x 16 x 3 cm
  • Shipping Weight: 567 g

Product Description

Review

"The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide ranging tour of religion, media, and markets across diverse social and cultural contexts." - John P. Bartkowski, author of The Promise Keepers: Servants, Soldiers, and Godly Men"

About the Author

Lynn Schofield Clark is an assistant professor and the director of the Estlow International Center for Journalism and New Media at the University of Denver's School of Communication.

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Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars Good Reader on Religion and Media March 20 2008
By Chris Forbes - Published on Amazon.com
Format:Paperback|Verified Purchase
This reader has articles by various authors reflecting on religion and media through the perspective of a variety of religious points of view. Personally, I enjoyed the historical information related Christianity Today and the 1960 elections. There are many other interesting chapters on the development of Christian media such as the historical development of Christian printing and the Christian bookstore industry that interested me as well.

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