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If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected--for example, Priceline.com's business model--patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Whether patented ideas will ultimately help or hinder innovation is still under debate (see Owning the Future). In Rembrandts in the Attic, however, authors Kevin Rivette and David Kline get down to business, offering practical advice for competing in today's intellectual property arena.
Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean
Review
"Rembrandts serves as a simple but useful primer for the CEO who knows that it's time to make patenting a significant part of the company's strategy, but isn't quite sure how or where to begin. The book nicely outlines how executives can start implementing an intellectual property strategy, how to grow it and what pitfalls to avoid.... The book regales in recounting numerous ongoing intellectual property battles. As a result, Rembrandts mercifully turns the generally dull topic of patenting into a fairly exciting read." -- Electronic Business, January 2000
"Along with the proliferation of new patents, it seems, comes a proliferation of new patents books. The one with perhaps the best shot at the business best-seller list is Rembrandts in the Attic.... The authors, Kevin G. Rivette and David Kline, emphasize the strategic importance of intellectual property by giving example upon example in which patents (or their lack) have been crucial to the fortunes of such companies as Texas Instruments and Kodak." -- The New York Times, October 25, 1999
"Along with the proliferation of new patents, it seems, comes a proliferation of new patents books. The one with perhaps the best shot at the business best-seller list is Rembrandts in the Attic.... The authors, Kevin G. Rivette and David Kline, emphasize the strategic importance of intellectual property by giving example upon example in which patents (or their lack) have been crucial to the fortunes of such companies as Texas Instruments and Kodak." -- The New York Times, October 25, 1999
Inside This Book
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First Sentence
This book is about intellectual property (IP), once considered the most boring subject in the world. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This book is about intellectual property (IP), once considered the most boring subject in the world. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Must Reading for Entrepreneurs, Inventors, and Managers,
By
This review is from: Rembrandts in the Attic: Unlocking the Hidden Value of Patents (Hardcover)
Spellbinding. I laughed. I wept. How could Xerox PARC miss a $500,000,000 patent opportunity in the graphical user interface? Easy, they didn't recognize that someone else might have a use for something they had no use for. Yes, I laughed and I cried.
2.0 out of 5 stars
A book on why you should have an IP strategy,
By "prb-mtl" (Montreal, Quebec Canada) - See all my reviews
This review is from: Rembrandts in the Attic: Unlocking the Hidden Value of Patents (Hardcover)
This well written book will convince you that an IP strategy is important. If you have some "entry-level" understanding of the strategic concepts related to IP, this book will be of little help. The concepts presented are of interest but they are presented from a superficial perspective. For instance, the concept of IP map is interesting and is accessible from one of the author's consulting firm...
5.0 out of 5 stars
Rembrandts and Understanding the New Economy,
By Irving S. Rappaport (Palo Alto, California United States) - See all my reviews
This review is from: Rembrandts in the Attic: Unlocking the Hidden Value of Patents (Hardcover)
I would like to put Rembrandts into the context in which it was created. Rembrandts was conceived and co-authored by my friend and business partner of the past 15 years, Kevin Rivette. We co-founded Aurigin Systems,Inc., formerly SmartPatents, Inc., in 1992 to make it easier for people working with patents to do their work. From this beginning Aurigin and, particularly, Rembrandts, have helped transform the way intellectual property(IP) is viewed in the business community. Historically, IP was viewed strictly as a legal right, but Rembrandts shows why, in a knowledge-based economy, IP rights are one of the most fundamental business assets, that often determines the success or failure of an enterprise. Understanding the fundamental importance of IP and why it needs to be strategically managed are the underpinnings of Rembrandts. Using the book as a guide post and Aurigin's innovation asset management solutions, allows companies to: 1) understand the IP rights they own; 2) visualize how those rights fit into the competitive landscape with others' IP; 3) help determine where to place their future R&D efforts; and 4)help decide how to strategically leverage their IP rights to help determine their new business directions, increase return on investment and, ultimately, increase shareholder value. The purpose of Rembrandts was not to set forth a cookbook of how to manage IP. Rather, the book was intended to help CEOs and other business, accounting and legal professionals understand the fundamental function and purpose of IP as a highly protectable and leverageable business asset in today's economy, whether in an old-economy or a new-economy company. I believe the book very successfully achieves that purpose in a highly engaging and easy-to-read style, with many real world examples and interviews. Rembrandts will stand the test of time and, in hindsight, it will become a business school primer on the strategic business function of IP, as well as identifying IP as one of the critical elements in the shaping of the new global economy. I highly commend Rembrandts to any business executive, entrepreneur, accountant, economist, government official, lawyer, business consultant, business school professor or student of the business world trying to understand and operate in the new knowledge-based, global economy.
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