- Hardcover: 256 pages
- Publisher: Oxford University Press Canada (July 1995)
- Language: English
- ISBN-10: 0340632216
- ISBN-13: 978-0340632215
- Product Dimensions: 24.8 x 16.5 x 1.9 cm
- Shipping Weight: 499 g
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
This lively and readable book reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, it examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention. It outlines key theoretical debates in an accessible manner, and illustrates them with a wide range of examples from advertising, women's magazines, popular television programmes and mainstream film.
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