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Reputation Management: The Key to Successful Public Relations and Corporate Communication [Large Print] [Paperback]

John Doorley , Helio Fred Garcia

List Price: CDN$ 61.06
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Table of Contents

Preface

1. Reputation Management

2. Ethics and Communication

3. Media Relations

4. Social Media

5. Organizational Communication 

6. Government Relations            

7. Community Relations

8. Investor Relations

9. Global Corporate Communication 

10. Integrated Communication

11. Issues Management

12. Crisis Communication

13. Corporate Responsibility

14. Public Relations Consulting

15. Challenges and Opportunities in Corporate and Organizational Communication

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