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Research Methods for Business: A Skill Building Approach [Paperback]

Uma Sekaran , Roger Bougie

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Book Description

Feb. 3 2010 0470744790 978-0470744796 5
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.


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Product Description

From the Publisher

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:

  • A fully updated Instructor’s Guide
  • Data sets
  • PowerPoint lecture slides for each chapter
  • Lecturers’ Testbank with multiple choice, true false, short answer and essay questions.
  • Self-test quizzes
  • SPSS tutorial videos for students

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.0 out of 5 stars  8 reviews
5.0 out of 5 stars Appreciation May 17 2014
By AMAAN - Published on Amazon.com
Format:Paperback|Verified Purchase
Item was in good condition, love the book, and it is a great guidance for my research work for my MSc program.
5.0 out of 5 stars I love it March 7 2014
By Tonia M. - Published on Amazon.com
Format:Paperback|Verified Purchase
This book was a required reading for my quality management class and it covered all the information I need to understand.
1 of 2 people found the following review helpful
3.0 out of 5 stars OK March 19 2013
By superneo - Published on Amazon.com
Format:Paperback|Verified Purchase
Its a required textbook for my research class. Secondhand but in great condition.
Its not fun reading it, but it still have solid knowledge.
Using one of my classmate's words, "this book has done a great job making easy sentence complicated."
0 of 1 people found the following review helpful
5.0 out of 5 stars Good Feb. 16 2013
By Shuo Zhou - Published on Amazon.com
Format:Paperback|Verified Purchase
It just took 4 days to receive this book. The shipment is so fast compare with my past purchased. Like it.
0 of 1 people found the following review helpful
3.0 out of 5 stars It is seem good Dec 27 2012
By Suhayeb - Published on Amazon.com
Format:Paperback|Verified Purchase
I think it okey my frinds like this book so i will see it and i hope enderstandet and help me for my resaersh.

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