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Research Methods for Business: A Skill Building Approach Paperback – Feb 3 2010


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From the Back Cover

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:

  • A fully updated Instructor’s Guide
  • Data sets
  • PowerPoint lecture slides for each chapter
  • Lecturers’ Testbank with multiple choice, true false, short answer and essay questions.
  • Self-test quizzes
  • SPSS tutorial videos for students

About the Author

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.


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Amazon.com: 13 reviews
The writing style almost reads like a transcription of a professor rambling on and on April 26 2015
By Myles Deacon - Published on Amazon.com
Format: Paperback Verified Purchase
The writing style almost reads like a transcription of a professor rambling on and on. Seems to spend too much time on easier sections and not enough time on complex topics.
Good information Feb. 28 2015
By Trevor - Published on Amazon.com
Format: Paperback Verified Purchase
This was a good book, granted I had to have it for class so I didn't really have a choice. I saved a ton of money by buying it on Amazon over the school bookstore.
I love it March 7 2014
By Tonia M. - Published on Amazon.com
Format: Paperback Verified Purchase
This book was a required reading for my quality management class and it covered all the information I need to understand.
Appreciation May 17 2014
By A Ahmed - Published on Amazon.com
Format: Paperback Verified Purchase
Item was in good condition, love the book, and it is a great guidance for my research work for my MSc program.
Four Stars Dec 11 2014
By Nedia Auguste - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Great practical.textbook! I used it as my primary guide for my MBA dissertation.


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