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Research Methods for Business: A Skill Building Approach Paperback – Feb 3 2010


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From the Back Cover

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:

  • A fully updated Instructor’s Guide
  • Data sets
  • PowerPoint lecture slides for each chapter
  • Lecturers’ Testbank with multiple choice, true false, short answer and essay questions.
  • Self-test quizzes
  • SPSS tutorial videos for students

About the Author

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.


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Amazon.com: 11 reviews
Appreciation May 17 2014
By A Ahmed - Published on Amazon.com
Format: Paperback Verified Purchase
Item was in good condition, love the book, and it is a great guidance for my research work for my MSc program.
I love it March 7 2014
By Tonia M. - Published on Amazon.com
Format: Paperback Verified Purchase
This book was a required reading for my quality management class and it covered all the information I need to understand.
Four Stars Dec 11 2014
By Nedia Auguste - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Great practical.textbook! I used it as my primary guide for my MBA dissertation.
1 of 2 people found the following review helpful
OK March 19 2013
By superneo - Published on Amazon.com
Format: Paperback Verified Purchase
Its a required textbook for my research class. Secondhand but in great condition.
Its not fun reading it, but it still have solid knowledge.
Using one of my classmate's words, "this book has done a great job making easy sentence complicated."
Five Stars Sept. 19 2014
By Angelie - Published on Amazon.com
Format: Paperback Verified Purchase
It is a great book to learb how to do a good research


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