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Resonate: Present Visual Stories that Transform Audiences [Paperback]

Nancy Duarte
5.0 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Sept. 28 2010
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
  • Focuses on content development methodologies that are not only fundamental but will move people to action
  • Upends the usual paradigm by making the audience the hero and the presenter the mentor
  • Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.


Frequently Bought Together

Resonate: Present Visual Stories that Transform Audiences + slide:ology: The Art and Science of Creating Great Presentations + Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition)
Price For All Three: CDN$ 68.88


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Product Details


Product Description

Review

'a lavish, coffee table-style book...packed with useful and adaptable techniques for improving your presentations' Resonate

From the Back Cover

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you'll be able to:

  • Leverage the hidden story structures inherent in great communication
  • Connect with your audience empathetically
  • Create captivating content
  • Craft ideas that get repeated
  • Inspire enthusiasm and support for your vision

"Finally! Someone has incorporated the power of story into presentations!"
Damon Lindelof, Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
—Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
9 of 9 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Paperback
Don't be deterred by the shape of this book (I was) and incorrectly assume that it is heavy on packaging and light on content. Quite the contrary. What Nancy Duarte provides in this volume is an abundance of information, insights, cautions, and recommendations that can help almost anyone to create significant, sincere, and enlightening moments during presentations that "drive the big idea home." She characterizes them as "S.T.A.R. moments" and offers several stunning examples: when Richard Feynman explained the probable cause of the space shuttle Challenger disaster; when Bill Gates explained his philanthropic motivations and objectives during his 2009 TED talk; and when Steve Jobs introduced the MacBook Air in 2008.

There are five types of S.T.A.R. moments: Memorable Dramatizations, Repeatable Sound Bites, Evocative Visuals, Emotive Storytelling, and Shocking Statistics. (Please see Page 148.) As Duarte explains, "The S.T.A.R. moment shouldn't be kitschy or cliché. Make sure it's worthwhile and appropriate, or it could end up coming off like a really bad summer camp skit. Know your audience and determine what will resonate best with them. Don't create something that's overly emotionally charged for an audience of biochemists."

As I worked my way through Duarte's lively and eloquent narrative, I was reminded of several other such moments. For example, during the conclusion of Martin Luther King, Jr.'s "I Have a Dream Speech in front of the Lincoln Memorial on August 28, 1963, and during Ronald Reagan speech on January 28, 1986, when he discussed the space shuttle Challenger disaster ([...] In these and other situations, Duarte explains the power and impact of such S.T.A.R. moments by citing a simple phenomenon in physics.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Exceptional Jan. 26 2011
By jaym
Format:Paperback
This is one of the best books I have ever read and it has helped me approach my presentations and also my style of working differently. The resources included in the book are great the examples are simple - very impressed as to how the author has presented the topic in such a way that makes presentations fun. Highly highly recommended - there are great links included.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great ideas, great presentation Feb. 2 2014
Format:Paperback|Verified Purchase
Good book on storytelling. I'm glad I read it. It has help me a lot, even for my master thesis. Teachers should insist on the importance of storytelling for any domains in life.
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