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Resonate: Present Visual Stories that Transform Audiences Paperback – Sep 28 2010


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Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; 1 edition (Sept. 28 2010)
  • Language: English
  • ISBN-10: 0470632011
  • ISBN-13: 978-0470632017
  • Product Dimensions: 23 x 1.5 x 23 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #8,939 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'a lavish, coffee table-style book...packed with useful and adaptable techniques for improving your presentations' Resonate

From the Back Cover

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you'll be able to:

  • Leverage the hidden story structures inherent in great communication
  • Connect with your audience empathetically
  • Create captivating content
  • Craft ideas that get repeated
  • Inspire enthusiasm and support for your vision

"Finally! Someone has incorporated the power of story into presentations!"
Damon Lindelof, Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
—Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award


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Most helpful customer reviews

10 of 10 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on March 16 2011
Format: Paperback
Don't be deterred by the shape of this book (I was) and incorrectly assume that it is heavy on packaging and light on content. Quite the contrary. What Nancy Duarte provides in this volume is an abundance of information, insights, cautions, and recommendations that can help almost anyone to create significant, sincere, and enlightening moments during presentations that "drive the big idea home." She characterizes them as "S.T.A.R. moments" and offers several stunning examples: when Richard Feynman explained the probable cause of the space shuttle Challenger disaster; when Bill Gates explained his philanthropic motivations and objectives during his 2009 TED talk; and when Steve Jobs introduced the MacBook Air in 2008.

There are five types of S.T.A.R. moments: Memorable Dramatizations, Repeatable Sound Bites, Evocative Visuals, Emotive Storytelling, and Shocking Statistics. (Please see Page 148.) As Duarte explains, "The S.T.A.R. moment shouldn't be kitschy or cliché. Make sure it's worthwhile and appropriate, or it could end up coming off like a really bad summer camp skit. Know your audience and determine what will resonate best with them. Don't create something that's overly emotionally charged for an audience of biochemists."

As I worked my way through Duarte's lively and eloquent narrative, I was reminded of several other such moments. For example, during the conclusion of Martin Luther King, Jr.'s "I Have a Dream Speech in front of the Lincoln Memorial on August 28, 1963, and during Ronald Reagan speech on January 28, 1986, when he discussed the space shuttle Challenger disaster ([...] In these and other situations, Duarte explains the power and impact of such S.T.A.R. moments by citing a simple phenomenon in physics.
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6 of 6 people found the following review helpful By jaym on Jan. 26 2011
Format: Paperback
This is one of the best books I have ever read and it has helped me approach my presentations and also my style of working differently. The resources included in the book are great the examples are simple - very impressed as to how the author has presented the topic in such a way that makes presentations fun. Highly highly recommended - there are great links included.
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2 of 2 people found the following review helpful By Marie-Claude on Feb. 2 2014
Format: Paperback Verified Purchase
Good book on storytelling. I'm glad I read it. It has help me a lot, even for my master thesis. Teachers should insist on the importance of storytelling for any domains in life.
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1 of 1 people found the following review helpful By Mary Charleson on Oct. 24 2013
Format: Paperback Verified Purchase
This was the second book by Nancy on this subject, but in a way it really should have been the first in the series. Both are highly recommended. In fact, I've read and shared them with many. I consider it a small contribution to help spread the word and save us all from bad presentation skills. If you speak and present, invest in this book. Yes, invest - it will pay itself back in spades!
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