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Resonate: Present Visual Stories that Transform Audiences Paperback – Sep 28 2010
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a lavish, coffee table-style book packed with useful and adaptable techniques for improving your presentations Resonate
From the Back Cover
By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With Resonate, you'll be able to:
- Leverage the hidden story structures inherent in great communication
- Connect with your audience empathetically
- Create captivating content
- Craft ideas that get repeated
- Inspire enthusiasm and support for your vision
"Finally! Someone has incorporated the power of story into presentations!"
—Damon Lindelof, Co-creator of LOST
"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
—Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team
"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
—Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award
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Top Customer Reviews
There are five types of S.T.A.R. moments: Memorable Dramatizations, Repeatable Sound Bites, Evocative Visuals, Emotive Storytelling, and Shocking Statistics. (Please see Page 148.) As Duarte explains, "The S.T.A.R. moment shouldn't be kitschy or cliché. Make sure it's worthwhile and appropriate, or it could end up coming off like a really bad summer camp skit. Know your audience and determine what will resonate best with them. Don't create something that's overly emotionally charged for an audience of biochemists."
As I worked my way through Duarte's lively and eloquent narrative, I was reminded of several other such moments. For example, during the conclusion of Martin Luther King, Jr.'s "I Have a Dream Speech in front of the Lincoln Memorial on August 28, 1963, and during Ronald Reagan speech on January 28, 1986, when he discussed the space shuttle Challenger disaster ([...] In these and other situations, Duarte explains the power and impact of such S.T.A.R. moments by citing a simple phenomenon in physics.Read more ›
Most recent customer reviews
This is a very practical book that is easy to read. In addition to the beautiful graphics, there are many examples for the reader. Read morePublished on Sept. 12 2013 by Donna Leibham - Author and Speaker