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Product Details
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Product Description
Product Description
The complete guide to marketing for restaurant managers
- How do I market my restaurant to prospective customers?
- Do loyalty programs really work?
- How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Book Info
Guide provides restaurant owners and managers help in how to use marketing to create a successful restaurant. Softcover. DLC: Restaurants--Marketing.
Inside This Book
(Learn More)
First Sentence
Marketing gives life to your restaurant. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing gives life to your restaurant. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Wow,
By
This review is from: Restaurant Marketing for Owners and Managers (Paperback)
This is a complete and comprehensive book, outlining and explaining every important detail or owning/managing a restaurant.There is no other book available with the information this book contains. It is up to the minute with the newest technology available to the business. If there is one book to get on this subject, this is it.
4.0 out of 5 stars
Restaurant Marketing,
By
This review is from: Restaurant Marketing for Owners and Managers (Paperback)
Restaurant marketing is ever-evolving and it takes staying on top of the latest restaurant marketing ideas and strategies to stay ahead of the competition. I recommend this book. Also visit www.quantifiedmarketing.com
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.3 out of 5 stars (3 customer reviews) 8 of 9 people found the following review helpful
1.0 out of 5 stars
Way too basic if you have restaurant or marketing background,
By J. Laabs - Published on Amazon.com
This review is from: Restaurant Marketing for Owners and Managers (Paperback)
I have two issues with this book: First, the information is far too basic to be of use to anyone with even minimal restaurant and/or marketing experience. For instance, the authors use highlight boxes to define ultra-basic terms like "discount pricing" (even the definitions are obvious: "pricing ... to generate more customer traffic.")The second problem I have is that the authors and publisher misrepresent what this book is about. If you look at the chapter titles, this book is nothing more than a simplistic how-to-open-a-restaurant book - yet they are selling it as a marketing guide for owners and managers. Here's some examples of chapter titles - Does this sound like an oversimplified start-up guide? Chapter 1: What am I getting in to? Chapter 2: Location: Where am I going to put his place? Chapter 4: Who are my customers? Chapter 5: Menu Development Chapter 6: How much do I charge for this stuff? Unless you have zero business know-how and absolutely no restaurant experience this is DEFINITELY a book not to waste your money on. 3 of 4 people found the following review helpful
4.0 out of 5 stars
Restaurant Marketing,
By Aaron Allen "restaurant designer" - Published on Amazon.com
This review is from: Restaurant Marketing for Owners and Managers (Paperback)
Restaurant marketing is ever-evolving and it takes staying on top of the latest restaurant marketing ideas and strategies to stay ahead of the competition. I recommend this book. Also visit www.quantifiedmarketing.com
2 of 4 people found the following review helpful
5.0 out of 5 stars
Wow,
By V. Chambers - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Restaurant Marketing for Owners and Managers (Paperback)
This is a complete and comprehensive book, outlining and explaining every important detail or owning/managing a restaurant.There is no other book available with the information this book contains. It is up to the minute with the newest technology available to the business. If there is one book to get on this subject, this is it. |
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